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Ranasinghe, Ruwan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Government support for revitalizing performance of tourism MSMEs: A resource advantage theory perspective Munasingha, Prabodya; Ranasinghe, Ruwan; Ranathunga, Dinushi; Pattiyagedara, Shashika
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2568

Abstract

Purpose: The study aims to investigate the impact of Government Support on revitalizing the Environmental and Financial Performance of Tourism MSMEs with the Resource Advantage theory perspective. Methodology/approach: Data were collected from 384 TMSMEs through a snowball sampling technique using a self-administered structured questionnaire. Three multiple linear regression models were constructed to investigate the impact of Government Support as an independent variable on performance as a dependent variable, and the Statistical Package for Social Sciences (SPSS) was employed to analyze the data. Results/findings: The results indicate that both Government Financial (GFS) and Non-Financial Support (GNFS) significantly influence the financial and environmental performance of TMSMEs at a 5% level. Moreover, GFS shows a slightly high impact on financial performance GNFS, although both supports show a significant impact on revitalizing the performance of businesses in emerging economies. Conclusion: The study concludes that government financial and non-financial support are critical determinants of tourism MSME performance. Strengthened support not only enhances financial viability but also fosters environmental accountability, aligning with the principles of sustainable development. Limitations: The study focused on TMSMEs in selected emerging tourism regions of Sri Lanka, a least-developed economy, using a quantitative approach. Business performance was assessed through subjective measures due to owners' reluctance to disclose financial data. Contribution: The study contributes to R-A theory by highlighting how government support strengthens firms' resource capabilities, leading to superior performance. It also facilitates policymakers, tourism entrepreneurs, and regulators in fostering regional development by revitalizing TMSMEs, reducing socio-economic disparities, and increasing per capita income.
The role of park attributes in visitor satisfaction: evidence from Minneriya National Park in Sri Lanka Ranasinghe, Ruwan; Kumudulali, Udeshika; Ranaweera, Amaya Kaumadi
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i2.218

Abstract

Purpose: This study was to explore and recognize visitor satisfaction on Minneriya national park, and this evaluation was to define the gaps for future national park studies in Sri Lanka. Research Methodology: Quantitative research design was used for the study. A self-administered questionnaire was distributed to 180 foreign visitors and 180 local visitors. Purposive sampling tool was used in the study. SmartPLS was used as a tool to run the proposed theoretical model. Results: Destination image impacts of tourist satisfaction show that someone visiting a destination is strongly linked to the image of the tourist destination visited, particularly for those who have visited several times. Overall findings highlighted that all the hypotheses were accepted Limitations: Tourists’ satisfaction on park attributes is not to be the only factor effects on visitor satisfaction. Contribution: The study findings also provide guidelines for practitioners within the service sector to undertake the result and to adapt it to assessing and enhancing performance in national parks in Sri Lanka Keywords: Park attributes, Visitor satisfaction, Travel motivation, Destination image
Government support for revitalizing performance of tourism MSMEs: A resource advantage theory perspective Munasingha, Prabodya; Ranasinghe, Ruwan; Ranathunga, Dinushi; Pattiyagedara, Shashika
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2568

Abstract

Purpose: The study aims to investigate the impact of Government Support on revitalizing the Environmental and Financial Performance of Tourism MSMEs with the Resource Advantage theory perspective. Methodology/approach: Data were collected from 384 TMSMEs through a snowball sampling technique using a self-administered structured questionnaire. Three multiple linear regression models were constructed to investigate the impact of Government Support as an independent variable on performance as a dependent variable, and the Statistical Package for Social Sciences (SPSS) was employed to analyze the data. Results/findings: The results indicate that both Government Financial (GFS) and Non-Financial Support (GNFS) significantly influence the financial and environmental performance of TMSMEs at a 5% level. Moreover, GFS shows a slightly high impact on financial performance GNFS, although both supports show a significant impact on revitalizing the performance of businesses in emerging economies. Conclusion: The study concludes that government financial and non-financial support are critical determinants of tourism MSME performance. Strengthened support not only enhances financial viability but also fosters environmental accountability, aligning with the principles of sustainable development. Limitations: The study focused on TMSMEs in selected emerging tourism regions of Sri Lanka, a least-developed economy, using a quantitative approach. Business performance was assessed through subjective measures due to owners' reluctance to disclose financial data. Contribution: The study contributes to R-A theory by highlighting how government support strengthens firms' resource capabilities, leading to superior performance. It also facilitates policymakers, tourism entrepreneurs, and regulators in fostering regional development by revitalizing TMSMEs, reducing socio-economic disparities, and increasing per capita income.
Co-Authors Kumudulali, Udeshika Munasingha, Prabodya Pattiyagedara, Shashika Ranathunga, Dinushi Ranaweera, Amaya Kaumadi