Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Ilmu Pendidikan
Dji Saputra Togatorop, Ricky
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Hubungan Brand Image dengan Customer Loyalty pada Pengguna Telkomsel Kalangan Mahasiswa Psikologi Dji Saputra Togatorop, Ricky; Rahma Nio, Suci
JFACE: Journal of Family, Adult, and Early Childhood Education Vol 2 No 2 (2020): JFACE: Jurnal Keluarga, Dewasa, dan Pendidikan Anak Usia Dini
Publisher : Penerbit Aksara Rentaka Siar (ARS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main purpose of this research is to describes the relationship brand image with customer loyalty in Padang University . The type of this research is correlational quantitative. The population were in Bukittinggi with 60 who have matched the characteristics of this research that gained by purposive sampling. Data was collected use brand image scale with reliability value is 0.888 and customer loyalty scale with reliability value is 0.864. Data were processed using statistical technique of corelational product moment by Karl Pearson. The result from these finding in research are r=0.744 and p=0.000 (p<0.01) which mean it showed there was very significant positive relationship between brand image with customer loyalty
Co-Authors Suci Rahma Nio