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The Effect Of Social Media Promotion Instagram, Word Of Mouth (WOM), And Online Customer Review On Students' Decisions To Take Tutoring In Brits Indonesia Institutions Arroji, Luthfi; Dewi Ruspitasari, Widi
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.619

Abstract

This study aimed to determine the effect of social media promotion Instagram, Word of Mouth (WOM), and Online Customer Review on students' decisions to take tutoring at BRITS Indonesia Institution. The population in this study were all students who had followed the guidance in November 2021. The sample size was 76 respondents; the sampling technique was purposive sampling technique. The type of data used was sourced from primary data and secondary data. Data was collected using observation, questionnaires, and documentation. The technique used to analyze the data was the technique of multiple linear regression analysis. The results showed that the promotion of social media Instagram (X1) had a significant effect on students' decisions to follow tutoring, word of mouth (X2) had a significant effect on students' decisions to follow tutoring, and electronic word of mouth (X3) had a significant effect on students' decisions to follow tutoring study.
The Effect Of Leadership And Satisfaction On Employee Engagement In Catering Asy'uro Mojokerto Irwanu Firmansyah, Moch.; Dewi Ruspitasari, Widi
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.623

Abstract

This study aims to determine the effect of leadership on job involvement and the effect of satisfaction on job involvement and also the influence of leadership on employee satisfaction at Catering Asy'uro Mojokerto. This research is associative and the data collection technique uses primary data in the form of questionnaires distributed to all employees who work in the company with a population of 30 and the sampling technique uses saturated sampling. The results showed that leadership has a positive and significant influence on employee job involvement and employee satisfaction.