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ANALISA KEPUASAN PELANGGAN TERHADAP MUTU PRODUK MAINAN EDUKASI SMART HAFIZ Masshitah, Sari
Aksara Public Vol 2 No 4 (2018): Desember (2018)
Publisher : EDUTECH CONSULTANT

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Abstract

This study was conducted to identify Smart Hafiz product product attributes, measure the level of customer satisfaction with Smart Hafiz product quality, analyze the factors that affect customer satisfaction with Smart Hafiz, determine Smart Hafiz attributes so that customer satisfaction increases. The method of selecting respondents is based on non probability sampling by using purposive sampling, where the respondents selected correctly have criteria as samples with a confidence level of 95%. The primary data in this study were obtained from the results of a closed questionnaire distributed to Al qolam customers and reseller of the EPD Idea team Edo Aprianto with a total of 50 respondents and 22 questions. The results of this study are Smart Hafiz product attributes and can be grouped into 6 quality dimensions. namely the main functions of the product (performance), reliability (aesthetics), aesthetics (aesthetics), conformance (durability), durability (durability) and ability (serviceability). Measuring the level of customer satisfaction obtained by the percentage of customer satisfaction on the quality of Smart Hafiz product attributes is 90.8%, while the percentage of customer dissatisfaction with the quality of Smart Hafiz products is 9.2.0%. Product attributes that are considered to meet customer expectations are Smart Hafiz can stimulate audio children, Smart Hafiz as a support media for parents to educate children, Smart Hafiz reduces children using gadgets, Smart Hafiz stimulates children's visuals, and Smart Hafiz's physical form is neat / smooth.
PENGGUNAAN METODE ANALITICAL HIERARCHY PROCESS (AHP) DALAM SISTEM PENUNJANG KEPUTUSAN PENENTUAN SEKOLAH DASAR Masshitah, Sari; Perangin-angin, Elvi Sunita
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 3 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Problems that often arise among parents to determine the best school for their children. In determining a decision, it takes a lot of factors that influence the decision making. Therefore, it is deemed necessary to identify various important factors and consider the level of influence of a factor with other factors before making a final decision. The criteria taken in this study are the school environment, school distance, quality of teaching and learning, and school facilities. The method used in the decision support system is the Analytical Hierarchy Process (AHP) method. Determining the level of priority among primary school selection criteria can be determined from the percentage level of assessment criteria. The results of ranking after using the AHP method are choice 1 SDN Setu 02, choice 2 Makassar SDN 02 choice 3 SDN BA 04, choice 4 SDN BA 01.
PENGARUH KUALITAS APLIKASI MOBILE, KEPERCAYAAN, HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA ERA PANDEMI COVID 19 (Studi Kasus Pada Online Shop: Tokopedia, Shopee, Bukalapak) Merdekawati, Agustiena; Perangin-angin, Elvi Sunita; Masshitah, Sari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 3 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas aplikasi mobile, kepercayaan, harga, dan promosi terhadap kepuasan konsumen pada Tokopedia, Shopee, dan Bukalapak secara parsial dan simultan. Penelitian ini menggunakan teknik kuantitatif dengan ciri penelitian adalah deskriptif. Sampel penelitian ini sebanyak 68 responden dengan purposive sampling sebagai teknik pengambilan sampelnya. Data diperoleh dengan cara menyebar kuesioner menggunakan google form ke beberapa media sosial. Dalam penelitian ini menggunakan metode analisis yaitu regresi linier berganda. Hasil dari penelitian ini yaitu pada tokopedia, variabel kualitas mobile, kepercayaan, harga, dan promosi tidak ada pengaruh terhadap kepuasan konsumen. Pada regresi linear berganda, jika semua variabel, seperti variabel kualitas mobile, kepercayaan, harga dan promosi diberikan nilai 0, maka kepuasan konsumen yang paling besar adalah Tokopedia sebesar 4,014, selanjutnya yang kedua Shopee sebesar 3,572, dan ke tiga Bukalapak sebesar 3,16.