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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE
Putra, Mardi Giwa
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Biochemistry, Genetics & Molecular Biology Chemistry Health Professions Medicine & Pharmacology Public Health

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MODEL EKUITAS MEREK PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN SIM CARD Yuliana, Yayuk; Putra, Mardi Giwa
Aksara Public Vol 2 No 2 (2018): Mei (2018)
Publisher : EDUTECH CONSULTANT

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This purpos aims to determine: Influence Brand Equity to Purchase Decision sim card. Research method with quantitative descriptive approach.. Independent variables in this research are Brand Awareness, Brand Associations, Perceived Quality, Brand Loyalty and the dependent variable is Purchasing sim card decision. Data collection using questionnaires with a total sample of 100 respondents who are buyers and users sim card card prime card. Data analysis using multiple linear regression. Partial research results obtained three variables that are partially significant that the brand association (X2) with a probability significance value α of 0,000 <0.05 units of tcount> ttable is 8.871 > 0,1996, perceived quality (X3) with probability significance value α, 000 0,000 <0,05 while the tcount value is 5,549> 1,96 and brand loyalty (X4) with value of probability α equal to 0,002 <0,05 while value thitung> ttable is 3.249> 1.96.
MODEL EKUITAS MEREK PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN SIM CARD Yuliana, Yayuk; Putra, Mardi Giwa
Jurnal Akrab Juara Vol 3 No 2 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Penelitian ini bertujuan untuk mengetahui: Pengaruh Brand Equity terhadap Keputusan Pembelian sim card. Metode penelitian dengan pendekatan deskiptif kuantitatif. Variabel independent dalam penelitian ini adalah Brand Awareness, Brand Associations, Perceived Quality, Brand Loyalty dan variabel dependennya adalah Keputusan Pembelian sim card. Pengumpulan data menggunakan kuesioner dengan total sampel 100 responden yang merupakan pembeli dan pengguna kartu perdana sim sim card. Analisis data menggunakan analisis regresi linier berganda. Hasil penelitian secara parsial diperoleh bahwa terdapat tiga variabel yang berpengaruh signifikan secara parsial yaitu brand associations (X2) dengan nilai signifikansi probabilitas α sebesar 0,000 < 0,05 sedangkan nilai thitung > ttabel yaitu 8,871> 0,1996, perceived quality (X3) dengan nilai signifikansi probabilitas α sebesar 0,000 < 0,05 sedangkan nilai thitung sebesar 5.549> 1,96 dan brand loyalty (X4) dengan nilai signifikansi probabilitas α sebesar 0,002<0,05 sedangkan nilai thitung > ttabel yaitu 3,249> 1,96. Kata kunci : Brand Awareness, Brand Associations, Perceived Quality, Brand Loyalty.
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