Claim Missing Document
Check
Articles

Found 2 Documents
Search

ANALISIS SWOT UNTUK MERUMUSKAN STRATEGI BERSAING PADA PT. MENARA ANGKASA SEMESTA CABANG SENTANI Kamaluddin, Iqbal
Jurnal Ilmu Manajemen Terapan Vol. 1 No. 4 (2020): Jurnal Ilmu Manajemen Terapan (Maret 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v1i4.183

Abstract

PT Menara Angkasa Semesta Cabang Sentani adalah perusahaan swasta yang bergerak di bisnis jasa tata operasi darat atau biasa dikenal dengan istilah ground handling yang berdiri di tahun 2013. Perusahaan belum memiliki perumusan strategic planning yang telah melalui proses analisis sehingga memungkinkan perusahaan untuk dapat tumbuh dan berkembang di masa yang akan datang. Penelitian ini bertujuan untuk mengidentifikasi faktor internal kekuatan (Stregths) dan peluang (Opportunities), dan faktor kelemahan (Weaknesses) dan ancaman (Threats), selain itu agar dapat merumuskan strategi bisnis perusahaan dan memberikan usulan atau rekomendasi strategi bisnis yang digunakan perusahaan. Hasil pnelitian diharapkan menjadi tolak ukur atau pijakan untuk menyusun suatu perencanaan yang baik di masa yang akan datang dan merupakan suatu analisis yang efektif bagi perkembangan perusahaan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kualitatif dengan menggunakan teknik pengumpulan data terdiri dari: Tahap pengumpulan data (evaluasi faktor eksternal dan internal), analisis SWOT, matriks strategi IFAS EFAS, dan matriks IE. Hasil tabel IFAS dan EFAS didapatkan nilai IFAS sebesar 2.88 dan skor untuk hasil EFAS sebesar 2.78, dan apabila dikonversikan kedalam gambar diagram IE Matriks, maka hasilnya terletak di kuadran V, artinya perusahaan masuk kedalam fase pertumbuhan dan stabilitas (growth and stability).
BUSINESS DEVELOPMENT STRATEGY WITH CANVAS MODEL BUSINESS APPROACH IN CV. HAKHENBIK Kamaluddin, Iqbal
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 3 (2020): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i3.431

Abstract

Hakhenbik is a company engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive method that is by using the business model Business model Canvas (BMC), then evaluated using a SWOT analysis in every Business model Canvas (BMC) block on CV. Hakhenbik. The most powerful element in the Business Model Canvas is the Key Partnership, sis the value propositions. The elements that still lack are Customer Relationships and the next is Key Resources. Be rbased on SWOT analysis, CV. Hakhenbik is advised to improve on the element of customer relationshipsThis is because the important factor in running the business is to maintain good relations with the customer, one way to maintain a good relationship with the customer is to maintain communication with customers such as increase communication through social media such as facebook, whats up group, Instagram and others, and can be done by maintaining loyal customers by providing members cards and discounts for loyal customers. In addition to the customer relationships elements that need to be repaired are key Resources by conducting training and development to employees of both operational and management employees.