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All Journal Aptisi Transactions on Technopreneurship (ATT) Startupreneur Business Digital (SABDA Journal)
Kano, Katoyusyi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia Kano, Katoyusyi; Choi, Lee Kyung; Riza, Bob subhan; Dinda Octavyra, Regina
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.884 KB) | DOI: 10.33050/sabda.v1i1.72

Abstract

In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle businesses that have gone online and their implications for the competitive advantage of these lower-middle businesses. The method used in this study uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using a non-probability sampling technique using random sampling with a total sample of 2,100 respondents. So based on the research that has been done, it was found that in marketing products with a digital strategy, 78% of the results were obtained, with the remaining 22% being factors originating from other factors such as a supply of resources, capital, and managerial professionalism.
Covid-19: Portrait of Preservation of the Batik Industry as a Regional Autonomy Noburu, Itoimiham; Himki, Arzo; Dithi, Arusyi; Kano, Katoyusyi; Anggraeni, Mey
Aptisi Transactions On Technopreneurship (ATT) Vol 2 No 2 (2020): September
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v2i2.91

Abstract

In 2020 coronavirus (covid-19) has shocked the world. This virus attacks the immunity of a person's body and the spread of this virus is very fast. The weakening of the Chinese economy due to the co-19 epidemic certainly had a significant impact on the world, because China is a country that is very influential in the world economy. Many various countries were affected by co-19, including Indonesia. This co-19 outbreak is one of the causes of the decline in people's economic capacity. Many companies suffered losses due to the impact of the covid-19 outbreak, the impact experienced one of them in the field of creative industries, many industries had to close because they were affected by the covid-19. One example of industries that are affected by covid-19 is the batik industry typical of Sumenep. In addition to industry, the tourism sector was affected, many tourist sites were closed due to the co-19 impact which did not allow the public to gather in many crowds. The government has made several efforts to reduce the spread of this epidemic by implementing Large-Scale Social Restrictions or commonly called PSBB in almost all areas according to government regulations. The research method used in this study is to use a qualitative perspective method where this research was conducted with the aim of developing and improving Sumenep batik craftsmen during the covid-19 pandemic. The government has made several efforts to reduce the spread of this epidemic by implementing Large-Scale Social Restrictions or commonly called PSBB in almost all areas according to government regulations. The research method used in this study is to use a qualitative perspective method where this research was conducted with the aim of developing and improving Sumenep batik craftsmen during the covid-19 pandemic. The government has made several efforts to reduce the spread of this epidemic by implementing Large-Scale Social Restrictions or commonly called PSBB in almost all areas according to government regulations. The research method used in this study is to use a qualitative perspective method where this research was conducted with the aim of developing and improving Sumenep batik craftsmen during the covid-19 pandemic.
Co-Authors Anggraeni, Mey Bob Subhan Riza, Bob Subhan Choi, Lee Kyung Dinda Octavyra, Regina Dithi, Arusyi Himki, Arzo Noburu, Itoimiham