Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Interprof
Yosephine Simanjuntak, Demak Claudia
Unknown Affiliation
Economics, Econometrics & Finance Health Professions Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH GAYA KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PADA PT BINTANG REZEKI MAJU MEDAN Audina, Bella Nelfa; Yosephine Simanjuntak, Demak Claudia; Buulolo, Desrahmat; Lumban Tobing, Diego Andreas; Sanjaya, Putra
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the influence of leadership style and communication on work performance in PT Bintang Rezeki Maju Medan. The existence of a phenomenon of leaders who are less open to innovative ideas and less active in welcoming opportunities, communication processes that take place in the form of one direction, and a decrease in employee performance can be seen from not achieving sales targets behind this research. The sampling technique used is simple random sampling with a total sample of 110 employees. The method used is a quantitative approach with a type of quantitative descriptive research and the nature of research is descriptive explanatory. The data analysis method used is multiple linear regression. The results of the research with a significant level of 0.05 indicate that partially the leadership style has a positive and significant effect on work performance where Tcount 3.036> Ttable 1.98238, and communication has a positive and significant effect on work performance where Tcount8,072 > Ttabel 1,98238. In addition leadership and communication styles have a positive and significant effect on work performance simultaneously, with the results of Fcount 45.570> Ftable 3.08.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK COKLAT PADA PT. PERMATA NIAGA MEDAN Jelita, Ris Novalia; Yosephine Simanjuntak, Demak Claudia
Jurnal Interprof Vol 6 No 1 (2020): Jurnal Interprof, Juni
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v6i1.944

Abstract

The object of the study is PT. Permata Niaga Medan. The object was chosen because there was a decrease in purchasing decision in this company. The decrease in purchasing decision was initiated with a decrease in sales in the company. The decreased sales was affected by promotion and product quality in the company. The inactive promotion could be seen from the promotion frequency and the decrease in product quality could be seen from the return of chocolate by consumers. The research used some theories relating to marketing management relating to promotion, product quality, and purchasing decision. Data were collected through interview, questionnaires and documentation. The data analysis method used was multiple linear regresion analysis, determination coefficient of simultaneous testing (F-testing) and partial testing (T-test). The research populations were 186 consumers with 128 samples. The simultaneous testing showed that promotion and product quality had a positive and significant effect on purchasing decision of chocolate products at PT. Permata Niaga Medan with the determination coefficient of 39.7% whle the remaining 60.3% was explained by other independent variables not researched such as service quality, price, and brand. Based on the result of the research, it is concluded that promotion and product quality had a significant effect on purchasing decision of chocalate products at PT. Permata Niaga Medan.
Co-Authors Audina, Bella Nelfa Buulolo, Desrahmat Jelita, Ris Novalia Lumban Tobing, Diego Andreas Sanjaya, Putra