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All Journal Language Circle : Journal of Language and Literature English Focus: Journal of English Language Education MRB Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK)
Albiansyah, Albiansyah
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ANALISA PENGARUH PROMOSI, INFLUENCER DAN BRAND AMBASSADOR TERHADAP MINAT BELI PRODUK SKINCARE SKINTIFIC DI MEDIA SOSIAL TIKTOK Albiansyah, Albiansyah; Indah Hanna , Ameylia
Management Research and Business Journal Vol. 3 No. 2 (2025): Edisi : Agustus 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v3i1.105

Abstract

This study aims to analyze the influence of promotions, influencers, and brand ambassadors on purchase intention for Skintific skincare products. This study used a quantitative method, collecting data through a questionnaire distributed to 100 respondents who are Skintific product users. The analysis results using Statistical Product and Service Solutions (SPSS) showed a multiple linear regression coefficient of Y = 7.421 -5.741X1 + 5.931X2 + 0.662X3 and an adjusted R-squared value of 0.729, or 72.9%. The t-test values for X1 = 0.024, X2 = 0.019, and X3 = 0.000. The independent variables in this study were Promotion (X1), Influencer (X2), and Brand Ambassador (X3), while the dependent variable was Purchase Intention (Y). From the results of the t-test analysis with a significance level of 5% shows that Promotion has a significant negative influence on purchasing interest, with a t-count value of -5.759 and a significance of 0.024 (0.024 <0.05), influencers show a significant positive influence on purchasing interest, with a t-count value of 5.996 and a significance of 0.019 (0.019 <0.05),  Brand Ambassador has a significant positive influence on purchasing interest, with a t-count value of 0.650 and a significance of 0.000 (0.000 <0.05). The results of the F test show that simultaneously or simultaneously the promotion variable and brand ambassador have an influence on purchasing interest. With an F-count value of 89.567 with a significance level of 0.000 (0.000 <0.05). This calculated F-value is much larger than the F-table value of 2.70 at degrees of freedom (df) 3 and 96. It can be concluded that there is a significant simultaneous influence between promotion, influencers, and brand ambassadors on product purchase interest.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MOBIL MITSUBISHI XPANDER PADA PT BATAVIA BINTANG BERLIAN CIPONDOH KOTA TANGERANG Albiansyah, Albiansyah; Salsyadila, Salsyadila
Management Research and Business Journal Vol. 1 No. 2 (2023): Edisi Agustus 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i1.20

Abstract

ABSTRACT This study aims to determine the effect analysis of price, product quality and brand image on consumer purchasing decisions for Mitsubishi Xpander cars at PT Batavia Bintang Berlian Cipondoh, Tangerang City, either partially or simultaneously (together). This study uses primary data in the form of a sample of 50 Mitsubishi Xpander car consumers at PT Batavia Bintang Berlian with data collection techniques through distributing questionnaires. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis, coefficient of determination test (R2), partial test (t) and simultaneous test (F). The test results of this study indicate that the multiple regression analysis has the equation Y = 2.774 + 0.275X1 + 0.468X2 + 0.196X3. The test results for the coefficient of determination (R2) have an Adjusted R Square of 0.888 or 88.8%, meaning that the Purchase Decision variable is influenced by price, product quality and brand image variables. While the remaining 11.2% is influenced by other variables outside the research. The results of the partial test (t) show that the price variable (X1) on purchasing decisions (Y) has a tcount value of 2.995 > ttable 2.01290 with a significance level of 0.004 <0.05, product quality variable (X2) on purchasing decisions (Y) has tcount value 5.649 > ttable 2.01290 with a significance level of 0.00 <0.05 and the brand image variable (X3) on purchasing decisions (Y) has a tcount value of 2.462 > ttable 2.01290 with a significance value of 0.018 <0.05. Then the price variable (X1) has a partially significant effect on the purchasing decision variable (Y), the product quality variable (X2) has a partially significant effect on the purchasing decision (Y), and the brand image variable (X3) has a partially significant effect on the purchasing decision ( Y) for Mitsubishi Xpander car consumers. Simultaneous test results (F) show Fcount 130.737 > Ftable 2.81 with a significant level value of 0.000, while Ftable is 2.81 with a significant level of 0.000 <0.05, This means that the hypothesis states that the variables Price (X1), Product Quality (X2 ) and Brand Image (X3) have a significant influence simultaneously (simultaneously) and positively on the Purchase Decision (Y) of PT Batavia Bintang Berlian Cipondoh Tangerang City.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN KUALITAS JARINGAN INTERNET TERHADAP KEPUASAN PELANGGAN PRODUK INDIHOME DI PT TELKOM INDONESIA, TBK WILAYAH RT 008 RW 002 PETUKANGAN SELATAN JAKARTA SELATAN Albiansyah, Albiansyah; Bayu Adji, Seto; Azhar, Arizal
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.46

Abstract

This research aims to determine the influence of Service Quality, Price and Internet Network Quality on Customer Satisfaction of Indihome Products at PT Telkom Indonesia, Tbk Region Rt 008 Rw 002 Petukangan Selatan South Jakarta, and a sample size of 56 respondents in the Petukangan Selatan area, South Jakarta using techniques data collection through distributing questionnaires. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis tests, coefficient of determination tests (R2), partial tests (t) and simultaneous tests (F). The results of this research show that multiple linear regression analysis has the equation Y = 4.650 + 0.422X1 + 0.134X2 + 0.323X3. The coefficient of determination test results (R2) have an Adjusted R Square value of 0.836 or 83.6%, meaning that the Customer Satisfaction variable is explained by the variables Service Quality, Price and Internet Network Quality, while 16.4% is explained by other variables outside the research. The results of the t test show that Service Quality (X1) on Customer Satisfaction (Y) has a t count of 5.302 > t table 2.0065 and a significance level of 0.000 < 0.05, so there is a partially significant influence between the service quality variables on customer satisfaction. Price (X2) on Customer Satisfaction (Y) has t count 2.318 > t table 2.0065 and a significance level of 0.024 < 0.05, there is a partially significant influence between the price variable on customer satisfaction. and the Internet Network Quality variable (X3) on Customer Satisfaction (Y) has t count 3.955 > t table 2.0065 and a significance level of 0.000 > 0.05, there is a partially significant influence between the internet network quality variable on customer satisfaction. The results of the F test show that F count is 94.136 > F table 2.78 with a significance level value of 0.000 < 0.05, so service quality, price and internet network quality together have a significant effect on customer satisfaction.
Analisis Pengaruh Keragaman Menu, Daya Tarik Promosi, Dan Lokasi Terhadap Minat Beli Konsumen Pada Pizza Hut Cabang Bintaro Plaza Tangerang Selatan Albiansyah, Albiansyah; Handayani, Ragil Oktavia
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.64

Abstract

This research aims to determine the influence of the variables Menu Diversity, Promotional Attractiveness, and Location on Consumer Purchase Interest at Pizza Hut Bintaro Branch, South Tangerang. Research data sources are data sources needed to conduct research. These data sources can be obtained either directly, called primary data or indirectly or called secondary data related to the research object. Meanwhile, the types of data used in this research are primary data and secondary data. The population in this study were visitors who ordered at the Pizza Hut Bintaro branch, South Tangerang. This research uses an accidental sampling technique which aims to obtain samples by chance to be more efficient in sample collection, to take the number of samples using the saturated sample method. The analytical method used in this research is multiple linear regression which is used to test the influence of Menu Diversity, Promotional Attractiveness, and Location which are independent variables on Consumer Buying Interest which is the dependent variable. Data processing in this research used the Statistical Program for Social Science (SPSS) version 25.0 for Windows. From the results of the t test analysis with a significance level of 5%, it shows that the variables Menu Diversity, Promotional Attractiveness and Location have a partial positive and significant effect on Consumer Purchase Interest. The results of the F test analysis of the variables Menu Diversity, Promotional Attractiveness, and Location have a positive and significant effect on Consumer Purchase Interest simultaneously. The predictive ability of the three independent variables (Menu Diversity, Promotional Attractiveness, and Location) on the dependent variable (Consumer Purchase Interest) in this research is 66.5% while the remaining 33.5% is explained by other variables outside the research model.
ANALISIS PENGARUH PEMASARAN LANGSUNG, KUALITAS PRODUK DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI SEMUA PRODUK YANG DITAWARKAN PADA LIVE STREAMING TIKTOK (STUDI LAPANGAN PADA MAHASISWA STIE BHAKTIPEMBANGUNAN ANGKATAN 2020) Albiansyah, Albiansyah
Management Research and Business Journal Vol. 3 No. 1 (2025): Edisi : Januari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i2.88

Abstract

This research aims to ind out whether Direct Marketing, Product Quality, and Online Customer Reviews on TikTok live streaming have an effect on Purchase Interest for all products offered. This type of research uses a quantitative approach, namely distributing questionnaires in the form of a Google form. The sampling technique used is purposive sampling which is included in nonprobability sampling. Purposive sampling is a technique for determining samples with certain considerations. Determining the number of samples in this study used a saturated sample with a population known through observation, and obtained 100 samples of active STIE Bhakti Pembangunan students class of 2020. Testing the hypothesis through the t test (partial) obtained the result that the Direct Marketing variable had a positive and signi icant effect on Purchase Interest with a calculated t value of 2.944 < t table 1.985 and a signi icance value of 0.004 > 0.05 and a correlation value of 0.881 meaning there is a positive relationship and the level of correlation very high. The Product Quality variable has a positive and signi icant effect on purchasing decisions with a calculated t value of 3.772 > t table 1.985 and a signi icance value of 0.000 > 0.05, as well as a correlation value of 0.926, meaning there is a positive relationship and the correlation level is very high. Online Customer Reviews have a positive and signi icant effect on purchasing decisions with a calculated t value of 6.558 > t table 1.985 and a signi icance value of 0.000 < 0.05 and a correlation value of 0.936, meaning there is a positive relationship and moderate correlation. The results of the F test (Simultaneous) in this research obtained F count 342.796 > F table 2.70 and a signi icance of 0.000 < 0.05, so simultaneously Direct Marketing, Product Quality and Online Customer Reviews in luence Purchase Interest, as well as the results of the analysis The coef icient of determination is 0.912, which means that 91.2% of interest in purchasing all products offered can be in luenced by the variables Direct Marketing, Product Quality and Online Customer Reviews, while the remainder is 8.8% is in luenced by other variables outside this research.
Co-Authors Azhar, Arizal Bayu Adji, Seto Handayani, Ragil Oktavia Hidayah, Muslihatul Indah Hanna , Ameylia Minkhatunnakhriyah, Minkhatunnakhriyah Muzakky, Muhammad Salsyadila, Salsyadila Septianzah, Kevin