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All Journal International Journal of Engineering, Science and Information Technology eProceedings of Art & Design
Fadhillah, Jihan
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Mapping Marketing Communication Using Digital Media Muflihah, Euis; Fadhillah, Jihan; Setiawan, Adi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.855

Abstract

Digital marketing communications mapping involves analyzing marketing messages spread across various digital platforms. To gain a better understanding of customer behavior. The purpose of this research is to identify articles that examine the role of marketing communication mapping products using digital media and provide an understanding of mapping marketing as a creative approach to marketing. Additionally, this research seeks to present and explain mapping studies relevant to the theme. Similarity Visualization (Vosviewers) is an application used in this study to combine qualitative methodologies with bibliometric techniques. In order to find articles through Publish or Perish, users entered keywords like search engine marketing, influencers, affiliates, advantages, disadvantages, display advertising, customers, social media, digital media, and digital channels. A total of 604 articles were found, which VosViewer then processed. The analysis results suggest that scientific mapping and the potential for further research on mapping marketing could serve as reference variables for future academics in their articles.
PEMANFAATAN TEKNIK 3D PRINTING DENGAN FILAMEN POLYATIC ACID SEBAGA EMBELLISHMENT BUSANA Fadhillah, Jihan; Viniani, Prafitra; Hedrawan, Aldi
eProceedings of Art & Design Vol. 10 No. 3 (2023): Juni 2023
Publisher : Telkom University

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Abstract

Teknologi mulai memasuki berbagai aspek kehidupan, termasuk industri tekstil. Salah satu teknologi yang mulai banyak digunakan oleh industri tekstil adalah teknologi 3D  printing.  Industri  fashion  sendiri  juga  mengalami  perkembangan  yang  semakin beragam,  seperti  aplikasi  embellishment  pada  busana.  Aplikasi  embellishment  pada busana merupakan  cara untuk menghias busana dengan menambahkan  efek dekoratif pada busana tersebut. Oleh karena teknologi cetak 3D printing memiliki potensi sebagai teknik  alternatif  pembuatan  modul  embellishment  busana.  Pengaplikasian  teknik  3d printing  dilakukan  dengan  menggunakan  jenis  material  filamen  Polylactic  Acid  (PLA) secara direct printing dimana pencetakan dilakukan secara  langsung di atas kain sesuai dengan desain penempatan modul embellishment pada busana. Penelitian ini merupakan penelitian  kualitatif  dengan  metode  pengumpulan  data  berupa  data  literatur  terkait fashion dan 3D printing, observasi dan wawancara kepada pihak-pihak terkait pembuatan 3D printing, serta eksplorasi pemasangan elemen dekoratif 3D printing pada kain. Hasil akhir dari penelitian ini berupa modul embellishment hasil cetak 3D printing di atas lembar kain  yang  selanjutnya  lembaran  kain  tersebut dijadikan sebagai material utama dalam perancangan produk fesyen, dengan menggunakan material filamen PLA.Kata kunci: 3D printing, embellishment, fashion
Co-Authors Hedrawan, Aldi Muflihah, Euis Viniani, Prafitra Wiwik Handayani