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This Author published in this journals
All Journal Asian Management and Business Review Strata International Journal of Social Issues
Effendi, Mohamad Irhas
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Mediating Role of Green Trust in the Effect of Green Perceived Value and Green Brand Image on Green Purchase Intention for Eco-Fashion in the Special Region of Yogyakarta Ningsih, Lina Tusia; Sutiono, Heru Tri; Effendi, Mohamad Irhas
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.427

Abstract

This study investigates the mediating role of green trust in the relationship between green perceived value and green brand image on green purchase intention within the eco-fashion industry in the Special Region of Yogyakarta, Indonesia. Amid increasing environmental awareness and policy initiatives encouraging sustainable consumption, eco-fashion adoption remains low due to limited consumer trust and perceived environmental benefit. Using a quantitative, cross-sectional design, data were collected from 180 environmentally conscious individuals through a structured online questionnaire. The constructs—green perceived value, green brand image, green trust, and green purchase intention—were measured using validated instruments and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both green perceived value and green brand image have a significant positive impact on green purchase intention and green trust. Furthermore, green trust mediates the effect of both independent variables on purchase intention, highlighting its central role in shaping consumer decisions in sustainable fashion contexts. These findings underscore the importance for eco-fashion brands to strengthen environmental value and credibility through transparent and ethical practices.
How environmental effort drives performance through competitive advantage in the Indonesian recycling industry Agustiani, Sekar Ayu; Sabihaini, Sabihaini; Effendi, Mohamad Irhas
Asian Management and Business Review Volume 5 Issue 2, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss2.art13

Abstract

This study explores the influence of corporate efforts in managing natural resources (ESD) on sustainable performance, specifically its economic and social dimensions, in Indonesia’s recycling industry, emphasizing the mediating role of competitive advantage. Additionally, it examines the effects of corporate social responsibility (CSR) and green innovation (GI) as control variables. Data were collected through an online survey involving 129 recycling companies across various Indonesian provinces. The research employs structural equation modeling using the partial least squares (SEM-PLS) method to test both direct and indirect relationships among variables. The results reveal that corporate efforts in managing natural resources significantly enhance competitive advantage, which in turn positively influences both economic and social dimensions of sustainable performance. Further­more, competitive advantage serves as a key mediator in the relationship between environmental efforts and sustainable outcomes. CSR and GI also exhibit significant effects on economic performance, underlining their strategic importance. However, the impact of envi­ron­mental initiatives on social performance remains limited without strong integration with sustainable development practices. The study highlights that achieving sustainability in the recycling industry requires an integrated approach that combines environmental management, competitive strategy, and innovation. These findings offer practical insights for industry stakeholders aiming to enhance long-term sustainability and competitiveness in an emerging market context.
Co-Authors Agus Sasmito Aribowo Agustiani, Sekar Ayu Dyah Sugandini Ningsih, Lina Tusia Sabihaini Sabihaini Sutiono, Heru Tri Yenni Sri Utami, Yenni Sri