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All Journal Jurnal Akuntansi Interdisciplinary Social Studies Asian Management and Business Review West Science Journal Economic and Entrepreneurship Strata International Journal of Social Issues
Effendi, Mohamad Irhas
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Mediating Role of Green Trust in the Effect of Green Perceived Value and Green Brand Image on Green Purchase Intention for Eco-Fashion in the Special Region of Yogyakarta Ningsih, Lina Tusia; Sutiono, Heru Tri; Effendi, Mohamad Irhas
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.427

Abstract

This study investigates the mediating role of green trust in the relationship between green perceived value and green brand image on green purchase intention within the eco-fashion industry in the Special Region of Yogyakarta, Indonesia. Amid increasing environmental awareness and policy initiatives encouraging sustainable consumption, eco-fashion adoption remains low due to limited consumer trust and perceived environmental benefit. Using a quantitative, cross-sectional design, data were collected from 180 environmentally conscious individuals through a structured online questionnaire. The constructs—green perceived value, green brand image, green trust, and green purchase intention—were measured using validated instruments and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both green perceived value and green brand image have a significant positive impact on green purchase intention and green trust. Furthermore, green trust mediates the effect of both independent variables on purchase intention, highlighting its central role in shaping consumer decisions in sustainable fashion contexts. These findings underscore the importance for eco-fashion brands to strengthen environmental value and credibility through transparent and ethical practices.
How environmental effort drives performance through competitive advantage in the Indonesian recycling industry Agustiani, Sekar Ayu; Sabihaini, Sabihaini; Effendi, Mohamad Irhas
Asian Management and Business Review Volume 5 Issue 2, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss2.art13

Abstract

This study explores the influence of corporate efforts in managing natural resources (ESD) on sustainable performance, specifically its economic and social dimensions, in Indonesia’s recycling industry, emphasizing the mediating role of competitive advantage. Additionally, it examines the effects of corporate social responsibility (CSR) and green innovation (GI) as control variables. Data were collected through an online survey involving 129 recycling companies across various Indonesian provinces. The research employs structural equation modeling using the partial least squares (SEM-PLS) method to test both direct and indirect relationships among variables. The results reveal that corporate efforts in managing natural resources significantly enhance competitive advantage, which in turn positively influences both economic and social dimensions of sustainable performance. Further­more, competitive advantage serves as a key mediator in the relationship between environmental efforts and sustainable outcomes. CSR and GI also exhibit significant effects on economic performance, underlining their strategic importance. However, the impact of envi­ron­mental initiatives on social performance remains limited without strong integration with sustainable development practices. The study highlights that achieving sustainability in the recycling industry requires an integrated approach that combines environmental management, competitive strategy, and innovation. These findings offer practical insights for industry stakeholders aiming to enhance long-term sustainability and competitiveness in an emerging market context.
The Practice Of Strategic Management Accounting In Public Sector Indonesia Sriyono; Effendi, Mohamad Irhas; Sirait, Afni
Jurnal Akuntansi Vol. 28 No. 1 (2024): January 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ja.v28i1.1675

Abstract

Market orientation, cost leadership strategies, strategic management accounting practices, competitor accounting, and customer accounting of village-owned enterprises in Indonesia were the focus of this study's effort to identify empirical evidence of a causal link between them. Village-owned businesses in Indonesia and the role manager of those businesses are the subjects of this quantitative study. Applying SMA practice-competitor Accounting and SMA practice-customer Accounting in supported Village Owned Enterprises in Indonesia is positively impacted by market orientation and cost leadership strategies. This paper offers empirical proof that SMA Practice-Customer Accounting and SMA Practice-Competitor Accounting have been created and implemented in Indonesian village-owned businesses, with implications for theory. These findings corroborate the contingent hypothesis, which holds no universally applicable rules.
Effect of Green Transformational Leadership and Green Knowledge on Environmental Performance with Green Creativity as Intervening Variable in Tourism Villages in DIY Hidayati, Nida Urrahma; Effendi, Mohamad Irhas; HC, R Heru Kristanto
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1425

Abstract

This study aims to examine the effect of green transformational leadership and green knowledge on environmental performance of tourism village. It also examine the mediating of green creativity on their relationship. Data was collected from 69 tourism village in the Special Region of Yogyakarta (DIY). This study used primary data collected through closed-ended questionnaires that was distributed via google forms (online) and directly (offline). The data itself were analyzed using PLS. The results show that green transformational leadership and green knowledge have positive effect on green creativity and environmental performance on tourism village. Furthermore, green creativity is also found to have mediating effect that significant between both green transformational leadership and environmental performance, also between green knowledge and environmental performance on tourism village. The main implication of this study is that tourism village need to foster both green transformational leadership and green knowledge to promote sustainability, ultimately leading to improved environmental outcomes.
The influence of firm age and firm size on strategic agility and firm performance moderated by environmental uncertainty in creative industry SMEs in Bantul Regency Susanto, Nugraha Jaka; Effendi, Mohamad Irhas; Sabihaini, Sabihaini
Interdisciplinary Social Studies Vol. 4 No. 2 (2025): Regular Issue: January-March 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i2.785

Abstract

This study aims to analyze the influence of Firm Age and firm size on strategic agility and firm performance, taking into account the moderation of environmental uncertainty to MSMEs in the creative industry sector in Bantul Regency. Data was obtained through the distribution of questionnaires to 104 MSME owners, with 100 valid respondents. Data analysis uses the Smart-PLS method. The results showed that the size of the company had a greater influence on strategic agility and company performance, while environmental uncertainty amplified the impact of strategic agility on company performance. This research provides important insights for MSME managers in optimizing their business strategies in the midst of environmental uncertainty.
Co-Authors Agus Sasmito Aribowo Agustiani, Sekar Ayu Dyah Sugandini Hidayati, Nida Urrahma Ningsih, Lina Tusia Sabihaini Sabihaini Sirait, Afni Sriyono Susanto, Nugraha Jaka Sutiono, Heru Tri Yenni Sri Utami, Yenni Sri