<![CDATA[This research is motivated by the phenomenon of the fading of the mamaca art tradition among the Madurese community, especially in Glagahwero Village, Kalisat District, Jember Regency. The art of mamaca, which used to function as a means of cultural Islamic da'wah, has now experienced a significant decline in terms of regeneration of actors, community appreciation, and social relevance. This is exacerbated by the strengthening of scripturalist-textualist da'wah that is less accommodating to local cultural expressions. The purpose of this study is to understand the factors that contribute to the decline of the art of mamaca, examine the responses of religious leaders and artists to these conditions, and explore the implications for moderate Islamic da'wah in the contemporary era. This research employs a descriptive qualitative approach, utilizing data collection techniques that include observation, in-depth interviews, and documentation. Informants consisted of religious leaders, artists, and local villagers.The results showed that the decline of mamaca was influenced by the absence of a regeneration system, resistance to innovation, and the dominance of a literalistic religious model. The art of mamaca has the potential to be revived if it is integrated into pesantren education and local cultural programs that are more adaptive to the current context. REFERENCES Al-Hafizh, R., Fauzi, M., Zulfan, Z., & Erman, E. (2024). Islamic Da'wah and local culture (religious reception in Nusantara culture). Mu'ashir, 2(2), 339-360. https://doi.org/10.35878/muashir.v2i2.1352 Akmaliah, W. (2020). The demise of moderate Islam: New media, contestation, and reclaiming religious authorities. Indonesian Journal of Islam and Muslim Societies, 10(1), 1-24. https://doi.org/10.18326/IJIMS.V10I1.1-24 Barros, V. (2024). Demonização do feminino e misoginia a partir do movimento de caça às bruxas. 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