Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Palmyra Fiber as Additional Materials on Solid Concrete Brick of Aggregate
Porcu, Lucía
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Materials Science & Nanotechnology

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Psychological Drivers of Consumer´S Preferences for Green Transportation: an Empirical Analysis of Bikes´ Rental System at the University of Granada Rodríguez-Priego, Nuria; Porcu, Lucía
Mediterranean Journal of Social Sciences Vol. 3 No. 9 (2012): Special Issue
Publisher : Richtmann Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

We conducted a survey (n = 436) regarding consumer´s choice of sustainable transportation, toward a A survey wasconducted at the University of Granada (Spain) from May through August 2011, related to a system of bikes´ rental that has beenrecently introduced in the university community and whose expectations include its extension to the rest of the city of Granada. Thequestionnaire included items concerning attitude related to the behavior, individual´s perceived control, subjective norms and personalmoral norms, variables used in the Theory of Reasoned Action from Fishbein and Ajzen (1975), the Theory of Planned Behavior (Ajzen& Madden, 1986) and the Norm-Activation Theory (Schwartz, 1977). The main objective of this study was to examine those factors thatcould affect the transport choice behavior of consumers toward more sustainable energy consumption patterns, meaning the decision touse (or not to use) the bikes´ rental system by the university community. The results corroborate the hypothesis tested, and positivecorrelations between the variables and the behavioral intention.
Co-Authors Rodríguez-Priego, Nuria