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Ibidunni, O.S.
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Materials Science & Nanotechnology

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Global Marketing of Agricultural and Mineral Products, Pre-Requisite for Africa’s Economic Development Ibidunni, O.S.
Mediterranean Journal of Social Sciences Vol. 4 No. 1 (2013): January 2013
Publisher : Richtmann Publishing

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The study was on global marketing of agricultural and mineral products for economic development of African countries. Exportactivities of the fifty-three member countries of the Continent, with particular focus on the five North African countries makingup Arab Maghreb Union (AMU) were investigated. Relevant literatures, with theories, were explored to substantiate the study.Qualitative method of research was adopted using secondary data. Africa: intra-regional export trade statistics by countrieswere sourced; for 2006 to 2008. Measures of central tendency, dispersion, skewness and kurtosis; and the relationship inbetweenthem were highlighted to bring out the required results needed from the study. Data were expressed in United State ofAmerica, (US$) billion dollars. Findings revealed that Africa was so endowed with abundant natural resources, expanse ofuncultivated fertile land, skilled and unskilled labour, water and unexplored mineral deposits. Products from agriculture andminerals are mostly for subsistence while the exportable ones are not being produced mechanically. It was recommended thatAfrica should move beyond international marketing as global marketing guarantees abundant production of quality products forexports, the regional economic communities should be united in their regional policies and programmes to foster specializationand optimal productivity of the representative country’s products.
Competition in Marketing: Survival Yardstick for Small and Medium Enterprises in Nigeria Ibidunni, O.S.; Ogundele, O . J . K .
Mediterranean Journal of Social Sciences Vol. 4 No. 1 (2013): January 2013
Publisher : Richtmann Publishing

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The study investigated how competition on firms’ life-cycle operations ensures the survival of small and medium enterprises inNigeria. Relevant models and theories were employed to evolve detailed analysis of issues relating to the variables used interms of competition in marketing and survival of juice-producing small and medium enterprises. Two hypotheses wereinvestigated through the survey of 20 prominent Ikeja based small and medium enterprises using Cluster sampling. 5-pointLikert summated rating scale was adopted, while Yard’s formula with 95% confidence level and 5% error tolerance was used.Alternative form validity of the instrument was measured at 0.63 while its reliability was measured at Cronbach’s alpha of 0.70.Pearson’s product-moment correlation was used in testing hypothesis 1 while standard multiple regressions were used to testhypothesis 2. Findings revealed that there was strong relationship between survival of juice-producing small and mediumenterprises with forms of competition on a firm’s life-cycle; while competition had positive effects on survival components forthe enterprises. It was concluded that since competition subsists in any firm’s life-cycle, strategies to support operations forsurvival must be adopted. It was recommended that operators of small and medium enterprises have to monitor and managecompetition as it affects their businesses positively and/or negatively.
Co-Authors Ogundele, O . J . K .