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All Journal Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Dhina Nur Fitriana
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN E-COMMERCE BLIBLI DI KOTA BEKASI Dhina Nur Fitriana; Nino Nopriandi
Jurnal Ekonomi dan Industri Vol 24, No 1 (2023): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.946

Abstract

Purpose to analyze the effect of service quality and corporate image on customer satisfaction of Blibli E-Commerce in Bekasi City. The research method uses descriptive qualitative and quantitative analysis. The population in this study are customers of E-Commerce companies in Bekasi City, whose numbers are unknown. The sampling technique used purposive sampling with the criteria of being 17 years old and having used E-Commerce for 1 year. The analytical method used is partially and simultaneous linear regression. The results of the study show that in partially service quality and corporate image have a significant effect on E-Commerce customer Blibli satisfaction in Bekasi City. Taken simultaneous, service quality and corporate image have a positive and significant effect on E-Commerce Blibli customer satisfaction in Bekasi City.
Co-Authors Nino Nopriandi Saleh