Agus Leo Handoko
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Peranan Metta dan Karuna Anak Untuk Bakti Kepada Orang Tua Neliyani; Agus Leo Handoko
Jurnal Ilmu Agama dan Pendidikan Agama Buddha Vol. 1 No. 1 (2019): JIAPAB Vol. 1 No. 1 September 2019
Publisher : SEKOLAH TINGGI AGAMA BUDDHA DHARMA WIDYA

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Abstract

Cinta kasih dalam Agama Buddha disebut Metta yang diambil dari Bahasa Pali, yang memiliki kaitan terhadap peningkatan rasa bakti kepada orangtua. Dengan Metta seorang anak menolak setiap bentuk kekerasan, kebencian, sakit hati dan permusuhan. Sebaliknya mengembangkan sikap-batin yang bersahabat, murah hati, mudah mengerti dan dimengerti serta selalu menghendaki kebahagiaan dan kesejahteraan orang lain. Seorang anak akan memiliki sikap-sikap tersebut apabila orangtua menggunakan kebijaksanaannya dengan mengajarkan anak mengenai rasa bakti. Rasa bakti dapat diartikan menyadari nilai dan manfaat yang sesungguhnya dari seseorang dalam berbagai hal. Kebijaksanaan dibagi menjadi dua bagian yaitu kebijaksanaan yang bersifat duniawi dan kebijaksanaan dalam Buddha Dhamma.
ANALYSIS OF FACTORS AFFECTING DESIRES MUSEUM VISITING AND ITS IMPLICATIONS FOR STRATEGY MUSEUM MARKETING Agus Leo Handoko
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

The museum is a permanent institution and does not seek profit. In the last two decades, museums have experienced a paradigm shift, from being oriented towards collections, becoming oriented towards visitors. Museums are required to provide the best service to attract visitors from an educational and recreational perspective. An aspect that needs to be considered in the context of changes in museum management is the need for marketing. So that the museum can be known to the public and become an alternative place for tourists to spend their free time. Marketing strategy is delivering products to visitors, so that the marketing carried out is able to attract visitors to visit the museum. Museums must be able to present themselves with creative packaging so that the visiting public does not conclude that the museum is not a place to display objects or culture that is dead (frozen culture). Museums must show that what they exhibit is closely related to actual life today. Therefore, it is necessary to have an appropriate and targeted marketing strategy in order to attract tourists to want to visit. The marketing strategy carried out must pay attention to the strengths and weaknesses of the Museum. The marketing strategy that will be determined is two-sided, namely online and offline.