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All Journal Management Analysis Journal Management and Economics Journal (MEC-J) International Journal of Economics, Business, and Entrepreneurship (IJEBE)
SUSILO, Donny
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Unlocking the Strategy of Indonesian Government in Developing Digital Tourism Susilo, Donny
MEC-J (Management and Economics Journal) Vol 4, No 3 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v4i3.10771

Abstract

This study aims to understand to what extent the digital tourism development has been implemented by government of Indonesia and what strategies they use to reach that goal. Digitalization is an unavoidable change that has been influencing all aspect of people’s life, creating opportunity to digitalize tourism in Indonesia as one of main strategies in recovering economic performance post covid-19. The fact that tourism is one of the most significant sectors in Indonesia, urges local government to take significant role to ensure the digital tourism development is smoothly implemented. The novelty of this study lies in its exploration initiative on government strategies while study about digital tourism development is lacking. Content analysis was utilized to explore information from books, journals, interview report in newspaper and government website. The study revealed out that by utilizing partnership strategy with state-owned enterprises, start-ups and local people, government of Indonesia consistently prepares the infrastructure and incentive to support digitalization of its tourism in 4 main aspects which are digital distribution channel, digital promotion, digital payment and digital training.
Industry 4.0: Is Indonesia Ready? Susilo, Donny
Management Analysis Journal Vol 9 No 3 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.39695

Abstract

Developed countries are racing to propose new concept of technology revolution that will bring more benefit to human life. In industrial level, the concept of industry 4.0 has been introduced and applied by most developed countries. Meanwhile, the developing countries are preparing themselves to adopt this new concept and increase their competitiveness in the global market. Indonesia is not excluded from this euphoria. However a lack of regional economic study becomes barrier, especially the readiness of Indonesia to adopt industry 4.0 remains a big question. This study aims to provide a descriptive analysis of Indonesia readiness for industry 4.0 based on its economic and information communication and technology (ICT) development at provincial level. Data visualization and regional economic portfolio matrix analysis method were employed to analyze secondary data from various valid and reliable sources. Jakarta, East Java, West Java, Central Java, Riau, Banten, South Sulawesi and East Kalimantan becomes the most promising provinces with gross regional domestic product and ICT development index above average. Meanwhile, North Sumatra has gross regional domestic product above the average but ICT development index below the average. Reversely, provinces like West Sumatra, South Kalimantan, North Sulawesi, West Papua, Bali, Riau Islands, Yogyakarta and North Kalimantan have ICT development index above the average but gross regional domestic product below the average. The other provinces out of those that are already mentioned still need to spend more effort to increase its economic performance and ICT development within their region.
Industry 4.0: Is Indonesia Ready? Susilo, Donny
Management Analysis Journal Vol 9 No 3 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.39695

Abstract

Developed countries are racing to propose new concept of technology revolution that will bring more benefit to human life. In industrial level, the concept of industry 4.0 has been introduced and applied by most developed countries. Meanwhile, the developing countries are preparing themselves to adopt this new concept and increase their competitiveness in the global market. Indonesia is not excluded from this euphoria. However a lack of regional economic study becomes barrier, especially the readiness of Indonesia to adopt industry 4.0 remains a big question. This study aims to provide a descriptive analysis of Indonesia readiness for industry 4.0 based on its economic and information communication and technology (ICT) development at provincial level. Data visualization and regional economic portfolio matrix analysis method were employed to analyze secondary data from various valid and reliable sources. Jakarta, East Java, West Java, Central Java, Riau, Banten, South Sulawesi and East Kalimantan becomes the most promising provinces with gross regional domestic product and ICT development index above average. Meanwhile, North Sumatra has gross regional domestic product above the average but ICT development index below the average. Reversely, provinces like West Sumatra, South Kalimantan, North Sulawesi, West Papua, Bali, Riau Islands, Yogyakarta and North Kalimantan have ICT development index above the average but gross regional domestic product below the average. The other provinces out of those that are already mentioned still need to spend more effort to increase its economic performance and ICT development within their region.
Unlocking The Secret of E-Loyalty: A Study from Tiktok Users in China Susilo, Donny
International Journal of Economics, Business, and Entrepreneurship Vol 3 No 1 (2020): IJEBE January - June 2020
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1035.363 KB) | DOI: 10.23960/ijebe.v3i1.73

Abstract

TikTok is a recent global phenomenon and in the first quarter of 2020 alone it has TikTok been downloaded 315 million times. People love it because it allows them to spur creativity in video content and increase their online presence. Founded by a Chinese company, this social networking application has become a trend for about 400 million loyal users in China. However, studies about how people become loyal to TikTok are lacking. This study aims to examine the effect of service quality and satisfaction to loyalty of TikTok users in China. Since the study was focused in an online environment, the terms E-service quality, E-satisfaction and E-loyalty are used instead of the conventional ones. SEM-PLS was employed to analyze valid and reliable data which was successfully collected from 400 Chinese TikTok users. The result confirmed that E-service quality affects significantly and positively E-satisfaction and E-loyalty, E-satisfaction also significantly and positively affects E-loyalty and E-satisfaction mediates the relationship between E-service quality and E-loyalty. Since the TikTok application is easy to use with interesting features for its users, the company has successfully delivered information about the booming of TikTok use all over the world and impressing users so that they have high trust in the application’s ability to make them more famous and socially famous. Therefore users believe that TikTok can provide them something better than what they expected. When reality exceeds the expectation, customers will be satisfied. TikTok is also believed to have a good, reliable and available system.
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