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All Journal Jurnal Maritim Jurnal Bisnisman : Riset Bisnis dan Manajemen BULETIN BISNIS & MANAJEMEN (BBM)
Indah Handaruwati
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences Transportation

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PENGARUH CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN PRODUK KULINER LOKAL SOTO MBOK GEGER PEDAN KLATEN Indah Handaruwati
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 2 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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Abstract

This study aims to obtain empirical evidence of the effect of Sensory Experience, Emotional Experience, Social Experience on Customer Satisfaction at Warung Soto Mbok Geger Pedan Klaten. The hypotheses proposed in this study are H1: It is suspected that Sensory Experience has a positive and significant influence on Customer Satisfaction, H2: It is suspected that Emotional Experience has a positive and significant effect on Customer satisfaction, H3: It is suspected that Social Experience has a positive and significant effect on Consumer Satisfaction at Warung Soto Mbok Geger Pedan Klaten, H4: It is suspected that the variable Sensory Experience, Emotional Experience, Social Experience simultaneously have a positive and significant effect on consumer satisfaction at Warung Soto Mbok Geger Pedan Klaten. The population in this study were 100 consumers of Warung Soto Mbok Geger Pedan Klaten. Sampling used the purposive sampling method, namely respondents with the criteria of having bought Soto Mbok Geger Pedan at least 1 time and the respondent had eaten at Warung Soto Mbok Geger Pedan, and the Convience Sampling method, namely respondents who were easy to find and had time to fill out the questionnaire. The results showed that Sensory Experience had a significant effect on Customer Satisfaction with a value of t count> t table, namely t count of 6,512 and t table of 1.98 with a significance of 0,000. Emotional Experience does not have a significant effect on customer satisfaction seen from the results of the t value <t table, which is equal to t count 0.302 and t table 1.98 with a significance of 0.763. Social Experience has a significant effect on customer satisfaction with a value of t count> t table, namely t count of 4.599 and t table of 1.98 with a significance of 0.000. The Customer Experience variable consisting of Sensory Experience, Emotional Experience, Social Experience has a simultaneous and significant effect, namely f count> f table, namely f count of 47.559 and f table of 2,700 with a significance value of 0,000. The Sensory Experience variable has the most dominant influence on Customer Satisfaction, which is 6,512.
Pengaruh Viral Marketing Melalui Instagram Terhadap Minat Beli Produk Camilan Khas Daerah Secara Online Indah Handaruwati; Adhita Maharani Dewi
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.488 KB) | DOI: 10.47686/bbm.v4i2.158

Abstract

This research will examine the Influence of Viral Marketing Through Instagram which consists of Messenger, Message and Environment Toward the Interest of Buy Typical Local Snack Products. The purpose of this study to describe the activities of SMEs regional snack products in promoting their products through the media instagram. Promotion through social media instagram visual displays are expected to attract interest to buy snack products. This study uses questionnaires as a research instrument to obtain data from consumers of regional snack products in Instagram. In this study the respondent's criteria is the followers active Instagram snack products typical of the region, as well as respondents must follow at least one account of regional snack products in Instagram with the number of samples planned is 200 people obtained from the spread of questionnaires online through gogle form, monkey surveys, email and directly.             The results of data processing of this study show a linear simultaneous relationship between the independent variables Messenger, Message and Environment dependent variable that Interest Buy Local Products Typical Snacks. Partially any independent variables of Messenger, Message and Environment have a linear influence on variables dependent Buy Interest Typical Regional Snack Products. While the independent variables Environment has a dominant influence on variables dependent Buy Interest Snack Products Regional Typical Online compared to other independent variables. The result of multiple linear regression shows the variables of Environment influenced 51.5%, Messenger 24.1% Message 12.0% to Buy Local Area Typical Buy Interest.             The results of this study are expected to contribute positively to business actors in marketing regional special snacks online, faculty in college and further research.
PENGARUH HARGA SEWA, LOKASI DAN FASILITAS TERHADAP MINAT SEWA ULANG LAPANGAN FUTSAL PASCA PANDEMI COVID 19 Nepwi Edwo Perdana; Indah Handaruwati
JURNAL MARITIM Vol 4 No 1 (2022): Agustus 2022
Publisher : Prodi Manejemen Kepelabuhan dan Pelayaran, Fakultas Sains Dan Teknologi, Universitas Karimun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/ojsm.v4i1.652

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga sewa, lokasi lapangan dan fasilitas fisik terhadap minat sewa ulang lapangan futsal pasca pandemi covid 19. Responden penelitian ini sebanyak 40 orang yang terdiri dari para pemain dan manajer tim yang pernah melakukan sewa lapangan minimal dua kali. Data diambil dengan membagikan kuesioner kepada responden yang sesuai kriteria. Hasil penelitian menunjukan variabel harga sewa, lokasi lapangan dan fasilitas fisik berpengaruh secara parsial dan simultan.
Co-Authors Adhita Maharani Dewi Nepwi Edwo Perdana