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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Business and Management Technology in Society (IJBMTS)
Geodita Woro Bramanti
Unknown Affiliation
Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Penerapan ESG pada UMKM di Surabaya: Meningkatkan Kesadaran dan Kapasitas Bisnis Berkelanjutan Lissa Noer; Sri Yayu Ninglasari; Aang Kunaefi; Geodita Woro Bramanti
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2035

Abstract

Kemajuan teknologi dan globalisasi ekonomi memberikan dampak signifikan terhadap produksi dan lingkungan global. Meskipun membawa manfaat ekonomi, hal ini juga menyebabkan pencemaran dan perubahan iklim yang mengancam keberlanjutan. Dalam konteks ini, sektor perbankan dan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dituntut untuk mengadopsi praktik keuangan berkelanjutan berbasis prinsip Environmental, Social, and Governance (ESG). Penelitian ini menganalisis pelatihan penerapan prinsip ESG yang dilakukan oleh tim pengabdian masyarakat Institut Teknologi Sepuluh Nopember (ITS) Surabaya kepada pelaku UMKM. Melalui pelatihan ini, diharapkan pelaku UMKM dapat memahami dan mengintegrasikan ESG ke dalam operasional bisnis mereka. Hasil penelitian menunjukkan bahwa meskipun terdapat tantangan dalam penerapan ESG, pelatihan ini meningkatkan kesadaran dan kemampuan pelaku UMKM untuk menghadapi tantangan bisnis modern sambil mendukung keberlanjutan lingkungan dan sosial di Indonesia.
Descriptive Analysis on Green Campaign Damayanti Maulidia; Geodita Woro Bramanti; Santy Dwi Cempaka
International Journal of Business and Management Technology in Society Vol. 1 No. 2: December 2023
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i2.7890

Abstract

Purpose – This study investigates the effect of green campaigns on green purchase behavior among female consumers of a cosmetic franchise in Surabaya. The campaign encourages customers to return used packaging as a form of environmental responsibility. Methodology – A descriptive analysis was conducted using data from 140 female respondents in Surabaya who were aware of the campaign and had made purchases in the last six months. Data were collected through online questionnaires and analyzed using SPSS, focusing on the constructs of the Theory of Planned Behavior: attitude, subjective norm, and perceived behavioral control. Findings – The results indicate that consumers have a positive attitude toward the campaign and show a high level of perceived behavioral control, meaning they feel capable of engaging in green behavior. However, subjective norm scored lower, suggesting limited social pressure to act sustainably. Overall, the campaign was effective in encouraging pro-environmental purchase behavior. Originality – This study highlights the importance of clear and targeted green campaigns in influencing sustainable consumer behavior. By applying the Theory of Planned Behavior, it offers insights into how companies can enhance the impact of environmental initiatives in the beauty industry.
Co-Authors Aang Kunaefi Damayanti Maulidia Lissa Noer Santy Dwi Cempaka Sri Yayu Ninglasari