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All Journal Quantitative Economics and Management Studies
Antikasari, Romadini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya) Antikasari, Romadini; Baktiono, Agus; Arimbawa, I Gede; Damayanti, Elok
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.377 KB) | DOI: 10.35877/454RI.qems321

Abstract

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.
Co-Authors Arimbawa, I Gede Baktiono, Agus Damayanti, Elok