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All Journal Jurnal Audience Jurnal Pewarta Indonesia Jurnal InterAct Jurnal Komunikasi Indonesia
Hartanti, Lisa Esti Puji
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Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Pemasaran Novel Dilan: Dia adalah Dilanku tahun 1990 Musacarlos, Petrus Finsensio; Hartanti, Lisa Esti Puji
Jurnal Pewarta Indonesia Vol 2, No 1 (2020): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v2i1.29

Abstract

Dalam berbagai usaha bisnis baik yang menghasilkan barang maupun jasa, peran pemasaran sangatlah penting karena merupakan salah satu faktor kunci keberhasilan bisnis. Novel Dilan: Dia adalah Dilanku tahun 1990, merupakan produk best seller  di Indonesia yang dihasilkan dari strategi komunikasi pemasaran. Komunikasi pemasaran berperan penting dalam proses pembentukan persepsi konsumen dan membentuk perubahan perilaku konsumen sehingga terjadi tindakan pembelian terhadap sebuah produk yang dipasarkan. Tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh penerbit Mizan terhadap novel Dilan: Dia adalah Dilanku tahun 1990. Penelitian ini menggunakan metode penelitian kualitatif dengan proses pengumpulan data yaitu dengan teknik wawancara, observasi, dan mengumpulkan data kepustakaan. Kemudian dijabarkan secara deskriptif dan dianalisis menggunakan teori strategi komunikasi pemasaran menurut Smith Zook (2011) yang meliputi analisis situasi, tujuan, strategi, taktik, pelaksanaan, dan kontrol. Hasil penelitian ini adalah; strategi komunikasi pemasaran terhadap sebuah produk harus disusun dengan baik dan teliti, agar tujuan dan rencana atau strategi komunikasi pemasaran yang ingin dicapai dapat berhasil.
ANALYSIS OF STRATEGY AND IMPLEMENTATION DIFFUSION OF INNOVATION OF QLUE APPLICATION TECHNOLOGY IN JAKARTA SMART CITY Gabriella, Veronica; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 8 No. 1 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i1.3995

Abstract

DKI Jakarta has many challenges, so the government should be more effective and efficient to use integrated information and communication technology in every public sector, especially for the realization of a smart city program. Qlue presents as one of the innovations of communication technology to answer society’s needs of media. It is reporting all problems that happened in the neighborhood. The purpose of this research is to analyze the strategy and implementation of the diffusion of innovations that PT. Qlue Performa Indonesia has done to support the Jakarta Smart City program. This research uses qualitative methods with interviews, observation, and literature review. Then, described descriptively and analyzed with Everett Rogers’ (1983) Diffusion of Innovations theory are innovation, communication channels, time, and a social system. The result is the strategy and implementation of diffusion of innovations from Qlue need to be improved on knowledge and persuasion stage until the people of DKI Jakarta knowing about the impact of using Qlue for their daily life. In the end, the research shows that the development of the new communication technology which is more interactive has been influenced by the values of users and basic human needs.
THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES Lestari, Ruth Esther Ken; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4046

Abstract

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees.
Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live Buntoro, Cynthia; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5829

Abstract

This research aims to analyze customer motivation in shaping product purchase intention through the Shopee Live feature. The method used in this research is descriptive qualitative, with data collected through Focus Group Discussion (FGD). The informants in this research are Shopee Live customers aged 20-25 years old who live in Jakarta. Other methods used include Shopee Live platform observation and literature studies. The result of this research identifies four main customer motivations in shaping product purchases. First, the ease of transaction processes in establishing new relationships between sellers and buyers through e-commerce features. Second, product, price, and service factors that motivate customer to make purchases. Third, purchase satisfaction is achieved by fulfilling needs according to the customer’s personality, perception, and attitude. Fourth, communication that attracts attention to social commerce content can increase the desire to purchase.
Pengaruh Konten Media Sosial Terhadap Social Comparison Pada Orang Muda di Jakarta (Studi pada Konten Flexing Influencer TikTok @siscakohl) Nathania, Patricia; Hartanti, Lisa Esti Puji
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v8i2.13496

Abstract

Media sosial merupakan bagian dari media baru yang mampu memberikan pengaruh kepada penggunanya. Salah satu pengaruh jenis konten di media sosial yaitu konten flexing oleh influencer yang dapat menimbulkan perilaku social comparison bagi audiens. Studi ini bertujuan untuk mengetahui seberapa besar pengaruh konten media sosial pada konten flexing influencer TikTok @siscakohl terhadap social comparison di kalangan orang muda di Jakarta. Studi ini menggunakan dua teori utama yaitu konten media sosial dan social comparison. Metode yang digunakan adalah kuantitatif dengan perolehan data melalui survei online kepada 100 responden. Temuan dalam penelitian ini adalah konten media sosial pada konten flexing influencer TikTok @siscakohl memiliki pengaruh positif signifikan dan bersifat sedang terhadap social comparison pada orang muda di Jakarta sebesar 0.376. Kemudian, terdapat interpretasi yang memperdalam temuan tersebut yaitu meskipun konten flexing memiliki pengaruh terhadap perilaku social comparison, namun terdapat tiga hal yang menjadi pertimbangan audiens dalam mengonsumsi: Pertama, konten haruslah informatif dan bermanfaat, sehingga dapat menciptakan komunikasi yang efektif melalui media sosial. Lalu, konten juga perlu memiliki ciri khas agar dapat menarik audiens dalam mengonsumsi informasi. Kedua, ketika seseorang melihat konten flexing di media sosial maka dapat menginspirasi dan memotivasi dirinya untuk berusaha lebih keras mencapai kesuksesan. Ketiga, pada dasarnya seseorang dapat mengelola pengaruh media sosial terhadap dirinya. Sehingga mereka dapat memilih untuk mempertahankan persepsi diri yang positif, mampu memilih konten dengan bijaksana, dan menyadari dampaknya. Kata kunci: Efek Media; Konten Media Sosial; Media Sosial; Social Comparison
Analysis of Cyber Public Relations Strategy for Dealing with Hate Speech on Instagram @indonesiabaik.id in Maintaining Reputation Anggraeni, Catharina Sylvi; Hartanti, Lisa Esti Puji
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the cyber public relations strategies employed by the Indonesian Ministry of Communication and Digital in addressing hate speech on the Instagram account @indonesiabaik.id, aiming to maintain the brand’s reputation among younger audience. Despite the government’s efforts to provide interactive, creative, and relevant content, the account often faces unfavorable reactions due to a perceived gap between the presented content and societal realities. This research aims to analyze the cyber public relations strategy for dealing with hate speech on Instagram @indonesiabaik.id to maintain a reputation. Using concepts of hate speech, public relations, issue management and reputation, this research applies a descriptive qualitative approach, incorporating interviews and document analysis. This study presents three key findings. First, grouping negative comments on social media remains a challenge for government brands. Second, responsive digital public relations strategies involve general process including fact-finding, planning, action, communication, and evaluation, along with specific measure in managing communication messages through identifying issues, analyzing issues, formulating an issue, implementing the program, and conducting evaluation. Third, reputation management on social media hinges on communication strategies that prioritize credibility, reliability, trustworthy, and responsibility. This study has implications for the development of cyber public relations strategies on social media, particularly for the @indonesiabaik.id account, in dealing with hate speech to protect its reputation, which benefits the sustainability of organizations.
Co-Authors Anggraeni, Catharina Sylvi Buntoro, Cynthia Gabriella, Veronica Lestari, Ruth Esther Ken Musacarlos, Petrus Finsensio Nathania, Patricia