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All Journal Jurnal Audience Jurnal Pewarta Indonesia Jurnal InterAct Jurnal Komunikasi Indonesia
Hartanti, Lisa Esti Puji
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Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal InterAct

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ANALYSIS OF STRATEGY AND IMPLEMENTATION DIFFUSION OF INNOVATION OF QLUE APPLICATION TECHNOLOGY IN JAKARTA SMART CITY Gabriella, Veronica; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 8 No. 1 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i1.3995

Abstract

DKI Jakarta has many challenges, so the government should be more effective and efficient to use integrated information and communication technology in every public sector, especially for the realization of a smart city program. Qlue presents as one of the innovations of communication technology to answer society’s needs of media. It is reporting all problems that happened in the neighborhood. The purpose of this research is to analyze the strategy and implementation of the diffusion of innovations that PT. Qlue Performa Indonesia has done to support the Jakarta Smart City program. This research uses qualitative methods with interviews, observation, and literature review. Then, described descriptively and analyzed with Everett Rogers’ (1983) Diffusion of Innovations theory are innovation, communication channels, time, and a social system. The result is the strategy and implementation of diffusion of innovations from Qlue need to be improved on knowledge and persuasion stage until the people of DKI Jakarta knowing about the impact of using Qlue for their daily life. In the end, the research shows that the development of the new communication technology which is more interactive has been influenced by the values of users and basic human needs.
THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES Lestari, Ruth Esther Ken; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4046

Abstract

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees.
Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live Buntoro, Cynthia; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5829

Abstract

This research aims to analyze customer motivation in shaping product purchase intention through the Shopee Live feature. The method used in this research is descriptive qualitative, with data collected through Focus Group Discussion (FGD). The informants in this research are Shopee Live customers aged 20-25 years old who live in Jakarta. Other methods used include Shopee Live platform observation and literature studies. The result of this research identifies four main customer motivations in shaping product purchases. First, the ease of transaction processes in establishing new relationships between sellers and buyers through e-commerce features. Second, product, price, and service factors that motivate customer to make purchases. Third, purchase satisfaction is achieved by fulfilling needs according to the customer’s personality, perception, and attitude. Fourth, communication that attracts attention to social commerce content can increase the desire to purchase.
Co-Authors Anggraeni, Catharina Sylvi Buntoro, Cynthia Gabriella, Veronica Lestari, Ruth Esther Ken Musacarlos, Petrus Finsensio Nathania, Patricia