Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture)
Saputra, Windhi Tia
Program Studi Ilmu Komunikasi, FISIP Universitas pembangunan Nasional "Veteran" Jakarta
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Perception of Mystical Advertising in Television Among Muslim Community (Study on Advertising of Elastex Paint Version “Rain-Handler”) Saputra, Windhi Tia; Intyaswati, Drina; Laura MBP, Ratu
KARSA: Journal of Social and Islamic Culture Vol 25, No 2 (2017)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v25i2.1385

Abstract

Television has become an effective medium to educate and provide information to the public but misused television can be a powerful medium to spread negative messages. There are several types of television shows that actually cause concern in the community because of the wrong perception that was captured from the television show. The purpose of this study is to find out how the perceptions of the Muslim community to advertising of Elastex paint products that use a mystical approach to advertising on television. This research uses qualitative research approach with descriptive method. Sampling method using judgment sampling, that is from a Muslim audience. The research data was taken through depth interview technique to 10 selected informants. The viewer's perception of the Elastex paint ad showed that most viewers deplore the existence of a rain-handler that gives the impression of being a savior from the rain in the ad, which should be a savior is the power of God. The model in the Elastex paint ad is quite interesting and credible, only a few spectators perceive that the rain-handler does not fit the real character of the shaman. Overall the ads are good and display a creative form of advertising.Copyright (c) 2017 by KARSA. All right reserved DOI: 10.19105/karsa.v25i2.1385
Co-Authors Drina Intyaswati Laura MBP, Ratu