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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Kelpia, Aman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Becoming an International Brand: A Case Study of Starbucks Azriuddin, Muhammad; Kee, Daisy Mui Hung; Hafizzudin, Muhammad; Fitri, Muhamad; Zakwan, Muhammad Afiq; AlSanousi, Dalal; Kelpia, Aman; Kurniawan, Olivia
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.616 KB) | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
Becoming an International Brand: A Case Study of Starbucks Azriuddin, Muhammad; Kee, Daisy Mui Hung; Hafizzudin, Muhammad; Fitri, Muhamad; Zakwan, Muhammad Afiq; AlSanousi, Dalal; Kelpia, Aman; Kurniawan, Olivia
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
An Analysis on Organizational Behaviours Model of Intel (M) Corporation Yik, Lim Boon; Kee, Daisy Mui Hung; Qin, Law Hui; Mathil, Alshammari; Awais, Mohammad; Permadi, R. Willy Ananta; Kelpia, Aman
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.693

Abstract

Models are frameworks or possible explanations why do people behave as they do at work.1 There are so many models in an organization. Different results across the organizations are caused by different in the models of organizational behaviour. The basic model of this paper is to know more about how organizational behaviour influences the Intel (M) Corporation based on the organizational behaviour model. Furthermore, this paper aims to have insights about the employees in Intel (M) Corporation which will be influenced by surroundings no matter from physically or psychologically including how company facilities and services influences the organizational behaviour in Intel (M) Corporation or the influence of motivation among employee and company performances. This paper contains a phone interview with one of the managers in Intel (M) Corporation, an American multinational technology company with its Malaysia main headquarter located in Penang to get more about the internal issues regarding organizational behaviour in the company such as overcoming of stress, design of a decision and also company culture and structure. Intel (M) Corporation has turned to be a splendid company in its working environment with both internal and external supports received from employees and the community. We will learn about the influences of Organizational Behaviours towards a company community based on Organizational Behaviour models.
Co-Authors AlSanousi, Dalal Awais, Mohammad Azriuddin, Muhammad Hafizzudin, Muhammad Kee, Daisy Mui Hung Kurniawan, Olivia Mathil, Alshammari Muhamad Fitri Permadi, R. Willy Ananta Qin, Law Hui Yik, Lim Boon Zakwan, Muhammad Afiq