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To What Extent Does Ericsson Adapt Their Organisational Culture When Opening A Branch in A New Culture? Neupauer, Lea Christiane; Kee, Daisy Mui Hung; Ghebregziabher, Helen; Triem, Jaska Leander; Antonsson, Ida Annica Margareta; Singh, Anshuman; Alkhoudher, Danah Naji; Susanto, Rafael Alvin
International Journal of Applied Business and International Management Vol 5, No 1 (2020): April 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i1.766

Abstract

Telefonaktiebolaget LM Ericsson (Ericsson) is a Swedish telecom company with branches all over the world. It is not a secret that a company with branches in several diverse cultures has to decide what extent the organization will go in adapting the host culture into the new branch. This essay will focus on Ericsson and a few cases on how well Ericsson decided to incorporate host cultures into their organization. The cases picked will mainly be in Asia due to the greater cultural difference between the Asian host culture and their European home culture.