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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Kreativitas PKM Jurnal Ekonomi Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Pengabdian UNDIKMA Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Social Library International Journal of Community Service Implementation
Arissaputra, Rivaldi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

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Halal Certification and Branding : Unlocking The Potential of SMEs in The Islamic Economy Asmara, Maisa Azizah; Arissaputra, Rivaldi; Nur Sabila, Sherly; Aprila, Dikri Sillmi
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.14990

Abstract

This community service program aims to empower Micro and Small Enterprises (MSEs) under the guidance of MEK 'Aisyiyah Jawa Barat through halal certification and halal branding to enhance product competitiveness and expand market access. The implementation method consists of three stages: (1) Preparation, which includes needs assessment and material development; (2) Implementation, encompassing counselling, technical assistance, and training; and (3) Evaluation, involving pre-test and post-test analysis. The data collected is subsequently analyzed using descriptive methods by comparing pre- and post-test percentages to identify improvements in participants’ knowledge, attitudes, and skills. The core activities include counselling on halal certification, assistance in creating a self-declaration-based SIHALAL account, training in logo design using Canva, and support in setting up a GoBiz account for digital marketing. Post-test results demonstrated significant improvements in participants' knowledge, attitudes, and skills. The program successfully enhanced participants’ understanding of halal branding and certification while broadening market opportunities through the integration of digital technology. Key recommendations include sustained mentoring, in-depth technical training, and collaboration with relevant stakeholders to ensure the program’s long-term impact and sustainability.
Co-Authors Ade Sobandi, Ade Adib Sultan, Adib Adib Sultan, Mokh Amelia, Senna Rahma Aprila, Dikri Sillmi Arrizki, Aril Lyan Askalani R, Muhammad Syakib Asmara, Maisa Asmara, Maisa Azizah Azizah Asmara, Maisa Desmantyo, Pandu Sapto Felinda Amalia, Tiara Heri Purwanto Hurrriyati, Ratih Ifa Ratifah, Ifa Ratifah MEYDIA HASAN, MEYDIA Mokh Adib Sultan, Mokh Adib Nabilah, Syifa Syaliya Nur Sabila, Sherly Prianka, Winda Gafrilia Puspo Dewi Dirgantari Putu Nurwita Pratami Wijaya, Ni R. Arief Helmi Ratih Hurriyati Rifai, M Syakib A Rifai, Muhammad Syakib Asqalani Sabila, Sherly Nur Sena Rahma Amelia Sentika, Sarah Vanessa Gaffar Yulianti, Siska Dewi