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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Kreativitas PKM Jurnal Ekonomi Manajemen Journal of Applied Science, Engineering, Technology, and Education Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Community Empowerment
Asmara, Maisa Azizah
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PERBANDINGAN REALISASI ANGGARAN MENGGUNAKAN METODE BALANCE SCORECARD PERSPEKTIF FINANSIAL PADA PT. INTI (PERSERO) BANDUNG Hamidah, Hamidah; Asmara, Maisa Azizah; Suprihatin, Eti; Mukhlis, Ervie Nur Afifa; Fatikha, Tika
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2892

Abstract

Salah satu kegiatan penting dalam perusahaan adalah Penyusunan anggaran. Hal ini dilakukan sebagai perencanaan yang tersusun untuk membentuk rencana dan pengelolaan terhadap kegiatan perusahaan secara komprehensif. Penyusunan anggaran yang baik diharapkan berdampak positif bagi kinerja perusahaan atau organisasi. Nilai efektifitas dari realisasi anggaran menjadi tujuan penelitian ini. Metode penelitian kuantitatif deskriptif dilakukan dengan menganalisis annual report dan diolah dengan penilaian kinerja Balance Scorecard yang kemudian menghasilkan rasio keuangan. Dari hasil penilaian kinerja keuangan menunjukkan nilai sebesar -1,7 (kurang baik). Akan tetapi tahun 2019 ke tahun 2020 perusahaan mampu melakukan peningkatan pada sisi laba yang mengalami peningkatan perolehan sebesar 7%. Sedangkan hasil perhitungan rasio efektivitas hanya menunjukkan 42% yang artinya tidak efektif. Namun perhatian perlu ditujukan terkait penilaian kinerja keuangan di PT INTI (Persero) Bandung disarankan untuk menggunakan metode Balance Scorecard khususnya pada perspektif finansial sehingga kelemahan-kelemahan yang ada dapat dikurangi bahkan diatasi.
MSME business tranformation through mobile e-commerce applications Fajri, Muhammad Iqbal; Gani, Imam Prawiranegara; Fauzi, Fauzi; Manafe, Mesri Welhelmina Nisriani; Asmara, Maisa Azizah
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 01 (2024): Informatika dan Sains , Edition March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The expansion of information technology fundamentally alters business operations and social interactions. For MSMEs, e-commerce is emerging as a significant force in digital marketing. Skills deficiencies in technology and restricted market access are obstacles. Mobile e-commerce application adoption offers substantial advantages, including access to international markets, enhanced operational effectiveness, and increased consumer involvement. Adoption of these applications increases the sales and operational efficacy of MSMEs, according to research. For MSMEs, the adoption of mobile e-commerce creates economic expansion and business opportunities. In order to create mobile e-commerce applications that are adaptable to market shifts and user demands, R&D is utilized. The primary functionalities of the application implementation outcomes are as follows user registration, order management, login, item data management, sales, payments, and transaction reports. The application is designed using the UML methodology, which depicts purchasers and system administrators as well as actions that can be executed based on feature requirements.
MENAVIGASI TRANSFORMASI DIGITAL MELALUI EFIKASI DAN KOMPETENSI DIRI PADA WOMENPRENEUR UMKM KADIN BANDUNG Asmara, Maisa Azizah; Arissaputra, Rivaldi
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12548

Abstract

Around 70% of MSMEs choose to expand their business online in an effort to avoid bankruptcy. However, between 85% and 95% of these MSMEs fail to adopt digital business models and ultimately face bankruptcy. The main requirement for digital transformation is to have an adaptive and optimistic attitude and work abilities that include aspects of knowledge, skills and work attitudes that are in accordance with expected standards. Data was obtained by distributing questionnaires directly to 21 Womanpreneurs assisted by the Bandung City Chamber of Commerce and Industry in the food and beverage sector. The research uses multiple linear regression analysis methods with the IBM SPSS version 26.0 analysis tool. The research results show that self-efficacy does not have a significant influence on the digital transformation variable, while self-competence has a significant influence. Meanwhile, the coefficient of determination test shows 53.3% of the variation that occurs in the dependent variable. The findings show that self-competence, especially in financial management and innovation, has a greater influence than self-efficacy in the success of digital transformation. Even though Womanpreneurs are confident in running a business, a lack of skills in managing finances can be an obstacle in the digital transformation process.
Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying Arissaputra, Rivaldi; Sultan, Mokh Adib; Hurriyati, Ratih; Gaffar, Vanessa; Asmara, Maisa Azizah; Sentika, Sarah
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.11

Abstract

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of e-commerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users.
SMART CATERING SEBAGAI STRATEGI PEMBERDAYAAN PEREMPUAN DALAM USAHA KATERING: INTEGRASI TRANSFORMASI DIGITAL DAN HIGIENITAS PENJAMAH MAKANAN Asmara, Maisa Azizah; Ferdiansyah, Fahmi Reza; Rahmawati, Endah Yuliany; Azzahra, Fanny Fatimah; Jelita, Hanifa Nida
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34133

Abstract

ABSTRAK                                                                                     Giga Catering, unit usaha berbasis pesantren yang bergerak di bidang jasa boga, menghadapi berbagai kendala dalam pengelolaan usaha, antara lain keterbatasan pemasaran digital, ketiadaan SOP higienitas, pencatatan pesanan secara manual, serta keterbatasan peralatan produksi. Kegiatan dilaksanakan pada Juli–Agustus 2025, melibatkan 18 peserta yang terdiri atas pengurus koperasi dan penjamah makanan Giga Catering. Intervensi dilakukan melalui tiga sesi pelatihan terintegrasi, meliputi sosialisasi, penyuluhan, workshop, dan praktik langsung. Evaluasi dilakukan melalui pre-test dan post-test yang menilai tiga dimensi utama: pengetahuan, perilaku, dan implementasi. Hasil menunjukkan peningkatan signifikan, yaitu pengetahuan naik 20% pada aspek digitalisasi dan higienitas, perilaku meningkat 25% pada kedua aspek, serta implementasi bertambah 45% untuk digitalisasi dan 25% untuk higienitas. Hasil ini menegaskan peningkatan kompetensi teknis sekaligus perubahan perilaku peserta yang konsisten dengan standar operasional. Program ini berhasil mewujudkan konsep smart catering berbasis pesantren yang profesional, higienis, dan adaptif, serta berpotensi direplikasi pada unit usaha serupa dalam ekosistem ekonomi pesantren. Kata kunci: Transformasi Digital; Higienitas Penjamah Makanan; Smart Catering; Pemberdayaan UMKM ABSTRACTGiga Catering, a pesantren-based culinary enterprise, faces various management challenges, including limited digital marketing, the absence of hygiene standard operating procedures (SOP), manual order recording, and limited production equipment. The program was implemented from July to August 2025, involving 18 participants, comprising cooperative administrators and food handlers of Giga Catering. Interventions were conducted through three integrated training sessions, including socialization, counseling, workshops, and hands-on practice. Evaluation was carried out using pre-tests and post-tests assessing three main dimensions: knowledge, behavior, and implementation. The results indicated significant improvements, with knowledge increasing by 20% in digitalization and hygiene aspects, behavior improving by 25% in both areas, and implementation rising by 45% for digitalization and 25% for hygiene. These findings confirm the enhancement of technical competencies alongside behavioral changes consistent with operational standards. The program successfully established a professional, hygienic, and adaptive pesantren-based smart catering model, which holds potential for replication in similar business units within the pesantren economic ecosystem. Keywords: Digital Transformation; Food Handler Hygiene; Smart Catering; MSME Empowerment
Analysis of Supporting Factors for Payment Technology Utilization in MSMEs using Technology Acceptance Model (TAM) Method Asmara, Maisa Azizah; Nurlia; Sari, Dina Fahma; Asrijal, Andi; Muafiqie, Humaidah
Journal of Applied Science, Engineering, Technology, and Education Vol. 5 No. 2 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci2396

Abstract

This study aims to analyze the factors that influence the adoption of digital payment technology in micro, small and medium enterprises (MSMEs) using the Technology Acceptance Model (TAM) method. This research uses a quantitative approach with a sample of 85 MSMEs in Bandung City that have used QRIS mobile digital payment services. This research uses a quantitative approach with primary data obtained from MSME owners or managers in Bandung City who have used QRIS digital payment services. The results of the analysis show that factors such as perceived ease of use, perceived benefits, and security affect the intention to use QRIS payment technology. In addition, validity, reliability, normality, and multicollinearity tests are also carried out to ensure data reliability and validity. The results of hypothesis testing show that all independent variables, namely Perceive in Use, Perceive in Usefulness and Security in Use, have a significant effect on user behavior in using QRIS. This research contributes to analyzing the acceptance and use of digital payment technology in MSMEs.
Mentoring on PESTEL Strategy and SWOT Analysis for KADIN Kota Bandung's MSMEs to Enhance Digital Transformation Asmara, Maisa Azizah; Ferdiansyah, Fahmi Reza; Rozak, Abdul; Sabila, Sherly Nur; Rizal, Muhammad Khoerul; Aprila, Dikri Sillmi; Buchori, Akbar
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.13145

Abstract

This community service program aims to enhance the competitiveness of MSMEs through the implementation of digital transformation, PESTEL strategies, and SWOT analysis, as well as the development of digital marketing capabilities. Additionally, this program seeks to boost the confidence of MSME entrepreneurs under the guidance of KADIN Kota Bandung in achieving economic independence. The methods used include counseling and mentoring, focusing on increasing the participants' understanding of business strategies and their practical application. The evaluation instrument used is a questionnaire, and the data analysis technique involves quantitative analysis through descriptive statistics to assess the Likert scale-based responses, aimed at comparing pre-test and post-test results. As a result, participants' comprehension of PESTEL, SWOT strategies, and digital transformation improved significantly. MSMEs were able to identify both external and internal factors for strategic planning, and they became more prepared to adopt digital technologies to enhance business efficiency and innovation. This training provides a comprehensive strategic foundation for the growth of MSMEs in the digital era.
Halal Certification and Branding : Unlocking The Potential of SMEs in The Islamic Economy Asmara, Maisa Azizah; Arissaputra, Rivaldi; Nur Sabila, Sherly; Aprila, Dikri Sillmi
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.14990

Abstract

This community service program aims to empower Micro and Small Enterprises (MSEs) under the guidance of MEK 'Aisyiyah Jawa Barat through halal certification and halal branding to enhance product competitiveness and expand market access. The implementation method consists of three stages: (1) Preparation, which includes needs assessment and material development; (2) Implementation, encompassing counselling, technical assistance, and training; and (3) Evaluation, involving pre-test and post-test analysis. The data collected is subsequently analyzed using descriptive methods by comparing pre- and post-test percentages to identify improvements in participants’ knowledge, attitudes, and skills. The core activities include counselling on halal certification, assistance in creating a self-declaration-based SIHALAL account, training in logo design using Canva, and support in setting up a GoBiz account for digital marketing. Post-test results demonstrated significant improvements in participants' knowledge, attitudes, and skills. The program successfully enhanced participants’ understanding of halal branding and certification while broadening market opportunities through the integration of digital technology. Key recommendations include sustained mentoring, in-depth technical training, and collaboration with relevant stakeholders to ensure the program’s long-term impact and sustainability.
Introducing Entrepreneurship Knowledge for Generation Alpha as the Key to Shaping Independent Generations in the Digital Era Asmara, Maisa Azizah; Rifai, Muhammad Syakib Asqalami
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 8 (2024): Volume 7 No 8 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i8.15573

Abstract

ABSTRACT Technological disruption is the greatest challenge that must be faced. Therefore, mental maturity is needed to understand and take advantage of its benefits while controlling oneself against its drawbacks. One way to achieve this is by fostering an entrepreneurial spirit from an early age. This effort aims to provide entrepreneurial knowledge to parents to create a generation that is independent, creative, and competitive in the future. By introducing the concept of entrepreneurship early on, it is hoped that Generation Alpha can develop the potential to become successful leaders and entrepreneurs in an increasingly complex era. This program uses counseling methods in the form of seminars and Q&A sessions. Community Service (PKM) was conducted at SB Kp. Pandan, Malaysia, with 36 participants. This PKM program successfully increased the participants' understanding of entrepreneurship by 64.38%, with 23 participants showing improved knowledge based on the questionnaires distributed before and after the counseling session. Overall, this program successfully enhanced the participants' entrepreneurial knowledge. Keywords: Knowledge, Entrepreneurship, Independence, Generation Alpha
Bridging Theory and Practice: Applying Vrio and Pest to Foster Digital Transformation in Kadin Bandung City Msmes Asmara, Maisa Azizah; Arissaputra, Rivaldi; Sabila, Sherly Nur; Arrizki, Aril Lyan
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 11 (2024): Volume 7 No 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i11.17480

Abstract

ABSTRACT The data indicates that approximately 70% of MSMEs in Indonesia operate within the food and beverage sector, with 99.5% falling under the MSME classification. Despite being perceived as having numerous advantages, MSMEs face several limitations that hinder their ability to enhance competitiveness and growth. The PKM program is designed to equip participants with relevant knowledge and skills, aiming to improve product quality, expand market access, and implement effective digital strategies. The approach employed involved direct counseling and mentoring sessions for 20 women-led MSMEs supported by KADIN Bandung City. The most notable improvement was observed in participants' understanding of the benefits of digital transformation, along with a strong motivation to apply it within their business practices. Overall, the counseling and mentoring activities demonstrated their effectiveness in enhancing participants' comprehension and motivation to implement the three concepts presented in a practical business context. Keywords: PEST Analysis, VRIO Analysis, Digital Transformation
Co-Authors A. Asrijal Abdul Rozak Abdurahman, Fairuz Rifqi Aprila, Dikri Sillmi Arissaputra, Rivaldi Arrizki, Aril Lyan Azzahra, Fanny Fatimah Buchori, Akbar Dina Fahma Sari, Dina Fahma Fahmi Reza Ferdiansyah Fajri, Muhammad Iqbal Fatikha, Tika Fauzi Fauzi Hamidah . Heri Purwanto Imam Prawiranegara Gani Jelita, Hanifa Nida Maulana, Yono Mesri Welhelmina Nisriani Manafe Mokh Adib Sultan, Mokh Adib Muafiqie, Humaidah Mukhlis, Ervie Nur Afifa Neti Budiwati Nur Sabila, Sherly Nurlia Rahmawati, Endah Yuliany Ratih Hurriyati Rifai, Muhammad Syakib Asqalami Rizal, Muhammad Khoerul Sabila, Sherly Nur Sentika, Sarah Suprihatin, Eti Vanessa Gaffar