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All Journal Jurnal Ekonomi Manajemen Journal of Economics and Management Scienties
Asmara, Maisa Azizah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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MENAVIGASI TRANSFORMASI DIGITAL MELALUI EFIKASI DAN KOMPETENSI DIRI PADA WOMENPRENEUR UMKM KADIN BANDUNG Asmara, Maisa Azizah; Arissaputra, Rivaldi
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12548

Abstract

Around 70% of MSMEs choose to expand their business online in an effort to avoid bankruptcy. However, between 85% and 95% of these MSMEs fail to adopt digital business models and ultimately face bankruptcy. The main requirement for digital transformation is to have an adaptive and optimistic attitude and work abilities that include aspects of knowledge, skills and work attitudes that are in accordance with expected standards. Data was obtained by distributing questionnaires directly to 21 Womanpreneurs assisted by the Bandung City Chamber of Commerce and Industry in the food and beverage sector. The research uses multiple linear regression analysis methods with the IBM SPSS version 26.0 analysis tool. The research results show that self-efficacy does not have a significant influence on the digital transformation variable, while self-competence has a significant influence. Meanwhile, the coefficient of determination test shows 53.3% of the variation that occurs in the dependent variable. The findings show that self-competence, especially in financial management and innovation, has a greater influence than self-efficacy in the success of digital transformation. Even though Womanpreneurs are confident in running a business, a lack of skills in managing finances can be an obstacle in the digital transformation process.
Examining Muslim’s Boycott Behaviour toward Online Gambling Products: The Roles of Religious Beliefs, Product Judgment, and Digital Marketing Interactions Arissaputra, Rivaldi; Asmara, Maisa Azizah; Saputra, Tias Eka
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.355

Abstract

This study examines Muslim consumers’ boycott behaviour toward online gambling products by integrating religious beliefs, product judgment, and digital marketing interactions within a structural model. Although online gambling is explicitly prohibited in Islamic teachings, its prevalence in Indonesia continues to increase, indicating a gap between religious values and actual consumer behaviour. Using a quantitative approach, data were collected from 310 Muslim respondents in West Java through an online survey and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that religious beliefs and product judgment have a significant positive effect on boycott behaviour. Furthermore, digital marketing interactions play a significant mediating role in the relationships between religious beliefs and boycott behaviour, as well as between product judgment and boycott behaviour. These findings indicate that exposure to digital marketing content does not merely influence acceptance of online gambling but can also intensify consumer resistance when the product conflicts with moral and religious values. This study contributes to the literature on Muslim consumer behaviour by highlighting the interaction between moral values, cognitive evaluation, and digital marketing dynamics in shaping boycott decisions toward prohibited products.
Co-Authors Abdul Rozak Aprila, Dikri Sillmi Arissaputra, Rivaldi Buchori, Akbar Fahmi Reza Ferdiansyah Nur Sabila, Sherly Rivaldi Arissaputra Rizal, Muhammad Khoerul Sabila, Sherly Nur Saputra, Tias Eka