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All Journal International Journal of Accounting & Finance in Asia Pasific
Yen, Teh
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Safety & Pricing Issue in Grabs Car & The Solutions Buruhanutheen, Umairah Binti; Kee, Daisy Mui Hung; Malik, Nurul Afiqah Binti; Kuson, Sunita A/P; Yen, Teh; Karlekar, Siddhi
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i2.536

Abstract

The following is a proposal for ride-hailing transport service, Grab. The proposal is done to assist them with the problems they face every now and then. Grabs Facebook page reveals myriad complaints about its services. Many app designers and even users have been facing several issues regarding their grab app. Since a lot of people rely on grab as their main transportation to go to places it is important for Grab to consider the criticism to improve their service. The main objectives definitely would be managing a good relationship with existing customers with a focus on creating loyalty towards their business. There are several solutions and recommendations that are included in this proposal to encourage Grab for their service enhancement. Keywords: Assist, Grab app, Price Issues, Safety, Good Relationship, Customers, Solutions
Co-Authors Buruhanutheen, Umairah Binti Karlekar, Siddhi Kee, Daisy Mui Hung Kuson, Sunita A/P Malik, Nurul Afiqah Binti