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All Journal Jurnal Ilmiah Mahasiswa FEB International Journal of Tourism and Hospitality in Asia Pasific
Gaffar, Muhammad Affan
Unknown Affiliation
Humanities Education

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SETTING STRATEGY AT FIVE-STAR HOTEL USING VALUE CHAIN ANALYSIS: CASE STUDY ON PT. SARASWATI GRIYA LESTARI, TBK Gaffar, Muhammad Affan; Rahman, Muhammad Aulia
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.527 KB) | DOI: 10.32535/ijthap.v1i1.104

Abstract

The purpose of this research is to discuss about the application of value chain analysis model by using Crain and Abraham (2008) model consisting of upstream and downstream analysis. The model is applied to PT Saraswati Griya Lestari, Tbk which manages five-star hotel. This research describes the value chain in the company from the upstream to the downstream side. Through the discussion of the application of the model, this study provides several alternative strategies that can be applied by the company. The research method used is case study which aims to present structured, factual, and accurate information about the object that is under study. The case study method is used to identify the value chain in the company engaging in hotel services through upstream activities up to the downstream side. This study uses SWOT analysis method to identify strategic strengths and weaknesses, as well as threats and opportunities that can be followed up by the company. This study identifies a number of strengths and weaknesses of firms based on (for example) corporate financial analysis. The results of the analysis are set forth in the IFAS and EFAS tables. Based on value chain analysis from upstream to downstream, the company allows to apply relevant strategies to the character of products and services offered by PT Saraswati Griya Lestari, Tbk. This study provides a managerial impact on the company that is under study, i.e. the company can apply the application of setting strategy to achieve company goals and can improve the components that are considered less.
Pengaruh Stress Kerja dan Kepuasan Kerja sebagai Variabel Intervening terhadap Produktivitas Kerja Karyawan Pada PT. Hasjrat Abadi Gorontalo Gaffar, Muhammad Affan
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Produktivitas kerja dapat didefenisikan sebagai perbandingan antara output dengan input, dimana outputnya harus mempunyai nilai tambah dan teknik pengerjaannya yang lebih baik. Tujuan dialakukan penelitian ini adalah untuk menganalisis pengaruh stress kerja terhadap produktivitas kerja, pengaruh stress kerja terhadap kepuasan kerja, pengaruh kepuasan kerja terhadap produktivitas kerja, dan pengaruh stress kerja terhadap produktivitas kerja melalui kepuasan kerja.Penelitian ini dilakukan di PT. Hasjrat Abadi Gorontalo dimana Populasi dan sampel dalam penelitian ini sebanyak 77 orang. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan pendekatan PLS (Partial Least Square).Hasil penelitian menunjukkan bahwa Stress Kerja berpengaruh tidak signifikan terhadap Produktivitas Kerja, Stress Kerja berpengaruh positif dan signifikan terhadap Kepuasan Kerja, kepuasan kerja berpengaruh positif dan signifikan terhadap Produktivitas Kerja dan Stress kerja berpengaruh secara tidak langsung terhadap produktivitas kerja melalui kepuasan kerja.Kata Kunci : Stress Kerja, Kepuasan Kerja, Produktivitas kerja
Co-Authors Muhammad Aulia Rahman