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All Journal International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Hermanto, David Rivaldy
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Humanities Economics, Econometrics & Finance

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Analysis of Export Strategies on Apple Fruit Juice at Pt Batu Bhumi Suryatama Hermanto, David Rivaldy; Lutfatullaili, Qonitah; Sin, Liem Gai; Zuluaga, Juan Jose
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.343 KB) | DOI: 10.32535/ijthap.v2i1.354

Abstract

This study analyzes the effectiveness of the promotion strategy for PT Batu Bhumi Suryatama Sari Apel which is engaged in packaged apple juice. This research is very important for companies because with a good promotion strategy can increase sales. Because the system is not analyzed, this study intends to conduct an analysis. This study uses the interview method as a data collection technique and uses qualitative methods to analyze data. PT Batu Bhumi Suryatama in conducting promotions, using social media namely Facebook and Instagram. After successfully exporting, PT Batu Bhumi Suryatama found its responsibility as a criticism from the exporting country. The criticism is about product packaging. Therefore, it can be said that it is very important to always remember that by simply selling packaging products, it is very important in relation to brand trust. But PT Batu Bhumi is able to maintain a preferred quality even though the price is high which causes very heavy to compete. Keywords: Promotion Strategy, Export, Obstacles, Packaging.
APAKAH IKLAN TELEVISI MASIH KUAT MEMPERSUASI KONSUMEN DI ERA TEKNOLOGI, KOMUNIKASI, DAN INFORMASI Jusuf, Calvin Sinatra; Hermanto, David Rivaldy
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 13 No 1 (2019): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v13i1.100

Abstract

Nowadays, more and more companies continuously conduct product innovation in order to survive the market competition. One of the strategy to survive the competition is by advertising. Advertisement can be done through a lot of platform, for instance: television, radio, newspaper, magazine, and online platform. In this technological era, advertisement through television is still preferable. According to research, advertising through television is one of the most effective platform since spending rate due to tv commercials is increasing every single year. But on the other hand, television could also be not the most effective platform due to high advertising cost, vast segmentation, and unorganized running time. Because of that reason, it should be researched further whether advertising through television is effective or not.
Co-Authors Jusuf, Calvin Sinatra Lutfatullaili, Qonitah Sin, Liem Gai Zuluaga, Juan Jose