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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Alsumait, Shahad
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Humanities

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Online Food Industry (A Study Case: Talabat) Alsumait, Shahad; Alenezi, Rahaf
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.423 KB) | DOI: 10.32535/ijthap.v2i2.523

Abstract

Online food ordering has taken a huge place in the e-commerce sector, one of the essential parts of our daily lives. nowadays it is becoming the new way for the current generation especially with the new technology and the easy online access, people can easily order their food from any restaurant through a web page or an app. Creating a whole new market with a brand-new opportunity for entrepreneurs and for restaurants to reach the customers not only through actual restaurants where people go for food and services but to the comfort of their homes. Talabat is one of the biggest online food delivery company in the Middle East with more than 4000 different restaurants available for customers, as it grows and expands to 7 countries it faces a variety of problems that weakens the company’s share in the market allowing new entrants to have a competitive advantage and for talabat to lose customers. We’ll discuss some of this problem in the following report. Keywords: Talabat, e-commerce, online food delivery, restaurants, web business, customers.
Marketing Habituation and Process Study of Online Food Industry ( A Study Case: Zomato) Sparta, Jelita; Alsumait, Shahad; Joshi, Apoorva
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.341

Abstract

Online food ordering platform has become the new habit which makes e-commerce sector, one of the essential part of our daily lives. This sector has changed the mindsets altogether; from people who are willing to stand in line for hours to get a great deal to get the food is now on the fingertips and that too at your doorstep. Basically, this paper focuses on the elaborative study about marketing strategy and operations used by Zomato to become the pioneer into the Online Food Service sector. Furthermore, this paper aims to have insights about the marketing habituation of a web-based business which influenced people to change the perception about food ordering and to study the aspect by which the organization managed the processes of this growing sector. This paper contains a case study on Zomato, the largest online food ordering platform in India. Zomato became a strong brand where its every order makes sure that the customer gets habituated for the service he receives. We will learn about the marketing tactics which Zomato has used exceptionally to establish into the market successfully. Keywords: marketing, habitual, Zomato, web business, online food delivery, e-commerce
Co-Authors Alenezi, Rahaf Joshi, Apoorva Sparta, Jelita