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Amir Mustafa, Amira Najwa Binti
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Humanities

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Factors Affecting Organizational Success: A Case Of Body Glove Mohd Zawawi, Anis Mardhiah Binti; Kee, Daisy Mui Hung; Sauking, Angela Shirley; Annis, Auni Wadhiha Binti; Amir Mustafa, Amira Najwa Binti; Dehrab, Ahmad; Chandel, Neha
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.428 KB) | DOI: 10.32535/jcda.v3i1.708

Abstract

This paper aims to investigate how Body Glove, an outdoor water sports brand started in the United States, drives organizational success. This brand specializes in wet suits. Body Glove has good product quality and continues to develop its product via research and development to meets customers’ expectations. Their passion for water sports led them to create the first wet suit to help fight those cold California waters. The price offered by Body Glove is affordable and worth it with its quality. Body Glove also provides online shopping that can ease customers to enjoy online shopping. We will test the hypotheses using survey. This paper contributes to understanding of how driving factors results in organizational success
Factors Affecting Organizational Success: A Case Of Body Glove Mohd Zawawi, Anis Mardhiah Binti; Kee, Daisy Mui Hung; Sauking, Angela Shirley; Annis, Auni Wadhiha Binti; Amir Mustafa, Amira Najwa Binti; Dehrab, Ahmad; Chandel, Neha
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.708

Abstract

This paper aims to investigate how Body Glove, an outdoor water sports brand started in the United States, drives organizational success. This brand specializes in wet suits. Body Glove has good product quality and continues to develop its product via research and development to meets customers’ expectations. Their passion for water sports led them to create the first wet suit to help fight those cold California waters. The price offered by Body Glove is affordable and worth it with its quality. Body Glove also provides online shopping that can ease customers to enjoy online shopping. We will test the hypotheses using survey. This paper contributes to understanding of how driving factors results in organizational success
Co-Authors Annis, Auni Wadhiha Binti Chandel, Neha Dehrab, Ahmad Kee, Daisy Mui Hung Mohd Zawawi, Anis Mardhiah Binti Sauking, Angela Shirley