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All Journal Journal of the Community Development in Asia
Febrianto, Ivan
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Humanities

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Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven Oh, Zi Jian; Liem, Gai Sin; binti Ismail, Safina; binti Mohd Indera JR, Siti Aina Antasya; binti Abdul Hakim, Nur Muslihah; Febrianto, Ivan; Sia, Su Wei; Tan, Jo Ying; Tan, Wei Qi; Ting, Hui Wen; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.994

Abstract

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.
Co-Authors binti Abdul Hakim, Nur Muslihah binti Ismail, Safina binti Mohd Indera JR, Siti Aina Antasya Kee, Daisy Mui Hung Liem, Gai Sin Oh, Zi Jian Sia, Su Wei Tan, Jo Ying Tan, Wei Qi Ting, Hui Wen