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Djarum, Sherleen Vernice
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Humanities

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The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE) Djarum, Sherleen Vernice; Kee, Daisy Mui Hung; Binti Azmin, Nurul Nabilah; Isdianto, Ramado Dipradelana; Elghoul, Abdurrahman Omar; Pandit, Shantanu Somnath
Journal of The Community Development in Asia Vol 2, No 3 (2019): September 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i3.582

Abstract

The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.
Co-Authors Binti Azmin, Nurul Nabilah Elghoul, Abdurrahman Omar Isdianto, Ramado Dipradelana Kee, Daisy Mui Hung Pandit, Shantanu Somnath