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All Journal Journal of the Community Development in Asia
Binti Mohd Ezani, Nur Izza Ain
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Humanities

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Beryl’s Chocolate and Confectionery Sdn Bhd to Enter Malaysia Market A/P Wan Di, Suwannikda Thebpharith; Kee, Daisy Mui Hung; Bt Mohd Noor Hashim, Nurul Imaani; Azizan, Syahirah Binti; Binti Mohd Ezani, Nur Izza Ain; AlMousa, Nourah
Journal of The Community Development in Asia Vol 2, No 2 (2019): May 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i2.520

Abstract

Chocolate and confectionery food market is really competitive in Malaysia. This paper will elaborate ways how Beryl’s Chocolate and Confectionery Sdn Bhd to enter and introduce it product in local market. Beryl’s Chocolate is a brand name for high quality with affordable price overseas, especially Japan. But Beryl’s Chocolate is an unknown brand for local citizen.
Co-Authors A/P Wan Di, Suwannikda Thebpharith AlMousa, Nourah Azizan, Syahirah Binti Bt Mohd Noor Hashim, Nurul Imaani Kee, Daisy Mui Hung