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All Journal Journal of the Community Development in Asia
Hafizudin, Muhammad
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Humanities

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Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Pandey, Rudresh; Sin, Liem Gai; Agnihotri, Shreyas; Chaudhary, Utkarsh; Tiffany, Natasha; Usamah, Ahmad; Kee, Daisy Mui Hung; Zikri, Hafiz; Hafizudin, Muhammad; Zulfaqar, Mohamad
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
Co-Authors Agnihotri, Shreyas Chaudhary, Utkarsh Kee, Daisy Mui Hung Pandey, Rudresh Sin, Liem Gai Tiffany, Natasha Usamah, Ahmad Zikri, Hafiz Zulfaqar, Mohamad