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All Journal PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of the Community Development in Asia
Leonardo, Yosua
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Kecanduan Media Sosial dan Efeknya pada Perilaku Masyarakat Jabodetabek terhadap Iklan di Instagram Satinputra, Akbarilman; Kencana, Nala Akhmad; Ekaputra, Lukas; Leonardo, Yosua
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 3 No 1 (2020): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.506 KB) | DOI: 10.21632/perwira.3.1.55-66

Abstract

This study aims to identify the effect of habitual and perceived ease of use on psychological dependence on Instagram and to explore the relationship between dependence and attitudes of Instagram users towards ads on Instagram. Four factors in the use of Instagram, among others; concepts, habits, perceived ease of use of Instagram, psychological dependence, which were analyzed were identified as influencing customer behavior towards advertisements on Instagram. Questionnaires with quantitative methods were adopted and adapted from previous studies. Questionnaires were given to people in Jabodetabek. A total of 309 collected questionnaires were analyzed using linear regression analysis for tested the effect of habitual and perceived ease of use on psychological dependence on Instagram and to explore the relationship between dependence and attitudes of Instagram users towards advertising on Instagram. There is a relationship between the perception of using Instagram, with user habits as the habit of using Instagram is related to the psychological dependence of users on the Instagram application. Perceptions of using Instagram are unrelated and insignificant to the psychological dependence of Instagram users. Psychological dependence and perceived use of Instagram led to a significant relationship and positive attitude towards advertising on Instagram.
PT Anbira Permata Teknologi Firmana, Yosa Nugraha; Setiawan, Ricky; Benaya, Theofilus; Leonardo, Yosua; Fian, Denny; Dimas, Kanisius; Nurmaningsih, Huswatun
Journal of The Community Development in Asia Vol 1, No 3 (2018): September 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v1i3.332

Abstract

Exports are the sale of goods abroad using the payment system, quality, quantity and other conditions that have been issued by exporters and importers. The export process is an action to issue goods or goods from within the country to enter them into other countries. By doing export, it can produce various benefits, especially increasing foreign exchange. Export activity is one of the courses that can be found at Ma Chung University, through this course it can provide benefits to increase existing exports, things that encourage students in compiling a series of exports to be carried out. Re-activation can provide benefits for companies to export. PT. Anbira Permata Teknologi is a company engaged in technology, through PT. Anbira Permata Teknologi Ma Chung University especially our group is able to provide about the plan for exporting their own product. One of the product that can be used is LISSE and also this thing could be exported, this LISSE product has several imported raw materials that can be improved in quality. Therefore the export course with the theme "Ayo Ekspor" can provide benefits for the company and also for the country in increasing the number of exports and also can provide any benefits for the student to set their own mind about export.
Co-Authors Benaya, Theofilus Dimas, Kanisius Ekaputra, Lukas Fian, Denny Firmana, Yosa Nugraha Kencana, Nala Akhmad Nurmaningsih, Huswatun Ricky Setiawan Satinputra, Akbarilman