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All Journal El-Ecosy : Jurnal Ekonomi dan Keuangan Islam Jurnal Dimamu Journal of Islamic Economics and Business
Huda, Badriyatul
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Analisis Penerapan Strategi Segmenting, Targeting, dan Positioning dalam Memasarkan Kredit Pemilikan Rumah Panca Sagita, Leni Anggraeni; Huda, Badriyatul
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1308

Abstract

Based on the results of observations, the background to this research is the fluctuation in the number of KPR credit customers caused by strategic planning and strategy implementation carried out by Bank BJB Jatinangor Branch Office. This research aims to find out how to implement the Segmenting strategy, Targeting and Positioning in marketing home ownership loans at Bank BJB Jatinangor Branch Office. The object of this research is the marketing strategy in marketing home ownership loans at Bank BJB Jatinangor Branch Office. The type of research used is qualitative with a descriptive approach. The type of data is primary data with data collection techniques of observation, interviews, literature study and documentation. The research results show that (1) there are four indicators that constitute a segmenting strategy, namely demographics, behavior, psychographics and geography. (2) there are two indicators that become targeting strategies, namely selective specialization and product specialization strategies. (3) there are four indicators that become a positioning strategy, namely attributes, price, product users, and benefits. The data analysis technique used in this research is the interaction analysis technique model, namely a process carried out through four stages, namely data collection, data reduction, data presentation and conclusions. The object of this research is an analysis of the application of segmenting targeting and positioning strategies in marketing home ownership credit (KPR) at Bank BJB Jatinangor branch office.
Analisis Kesehatan Bank Menggunakan Metode RGEC di Bank BJB Periode 2019-2023 Nurhasanah, Dinda; Huda, Badriyatul
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1414

Abstract

Based on the results of observations, the background to this research is that there are several financial ratios that are experiencing fluctuations as well as to determine the level of bank health at Bank BJB for the 2019-2023 period. This research aims to determine the health level of Bank BJB for the 2019-2023 period using the RGEC method. The research factors used are Risk Profile, Good Corporate Governance, Earning and Capital factors. The type of research in this report is descriptive quantitative. The data used is secondary data in the form of BJB Bank financial reports and the Financial Services Authority (OJK) website. The research results show that the health level of Bank BJB according to the Risk Profile factor for NPL received the title Very Healthy and for LDR Fairly Healthy. The Good Corporate Governance factor received a healthy predicate. The Earning Factor for NIM received the title Very Healthy and for ROA Healthy. And the Capital CAR Factor has the title of Very Healthy. The data anakysis used is data collection, data reduction, data presentation and conclusions.
Pengaruh Word of Mouth Promotion dan Service Excellent terhadap Keputusan Nasabah Memilih Giro BTN di Bank BTN Kantor Cabang Bandung Timur Nisa, Haifa Ainun; Huda, Badriyatul
Jurnal Dimamu Vol. 3 No. 2 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i2.949

Abstract

Based on the observation results, that the background of this research is that there has been a decrease in the number of current account customers in the last two years, this is due to poor word of mouth promotion and also service excellent that does not meet customer expectations which can affect customer confidence in taking decision. This study aims to determine the effect of word of mouth promotion and excellent service on customers' decisions to choose current account products partially or simultaneously at bank BTN Kantor Cabang Bandung Timur. The object of research in this thesis is BTN Giro customers at bank BTN Kantor Cabang Bandung Timur. The type of research is associative quantitative with primary data types and uses data collection techniques in the form of interviews, lists of statements (questionnaire), observation and literature study. While the sampling technique is non-probability sampling with purposive sampling. The population is all Current Account customers at the bank BTN Kantor Cabang Bandung Timur, totaling 838 people with a sample of 89 people. The results showed that there was a significant effect of word of mouth promotion on the decisions of BTN Giro customers at the BTN bank East Bandung Branch Office of 33.7% where the value of tcount>ttable (6.646>1.662), there was a significant influence of service excellent on customer decisions BTN demand deposits amounted to 40.3% where the value of thitun> ttable (7.656> 1.662), and simultaneously there is a significant influence between word of mouth promotion and service excellent on customer decisions choosing current account products at bank BTN East Bandung Branch Office of 52% with F test results Fcount <Ftable (46.62).
Pengaruh Kompensasi dan Kompetensi terhadap Produktivitas Kerja Karyawan Hendi, Aji Muhamad; Huda, Badriyatul
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1697

Abstract

Based on the observation results, this research is motivated by fluctuations in the number of employees at Bank Syariah Indonesia East Bandung Branch Office which is influenced by the compensation and competencies provided by the company. This study aims to determine the effect of compensation and competence on employee productivity, both partially and simultaneously, at Bank Syariah Indonesia's East Bandung Branch Office. Type This associative quantitative study involved employees of Bank Syariah Indonesia at the Cinunuk and Rancaekek Sub-Branch Offices. Primary data was collected through observation, interviews, literature study, and questionnaires. Using a saturated sampling technique, all 31 employees were used as respondents. This study employed multiple correlation analysis, multiple regression analysis, and determination coefficient analysis, as well as t-tests and F-tests. The research results show that there is a significant effect of compensation on employee work productivity, with the t-test result showing t-count > t-table (3.881 > 70113) and a coefficient of determination of 33.4%. There is a significant effect of competence on employee work productivity, with the t-test result showing t-count > t-table (9.679 > 1.70113) and a coefficient of determination of 76.4%. Furthermore, simultaneously, there is a significant effect of both compensation and competence on employee work productivity, with the F-test result showing F-count > F-table (49.311 > 3.37) and a coefficient of determination of 77.9%.
Co-Authors Adi Indradi Wazdi Anisa Rosdiana, Anisa Buchori Muslim Hendi, Aji Muhamad Nisa, Haifa Ainun Nur'aeni, Nur'aeni Nurhasanah, Dinda Panca Sagita, Leni Anggraeni Setiawan Setiawan