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All Journal Sains Manajemen:Jurnal Manajemen UNSERA Journal of Career and Entrepreneurship
Khwarazmita, Tsabita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Empowering Female Leadership and Cultivating a Digital Mindset: Enhancing Indonesia's Jamu MSMEs through Strategic SWOT Analysis Khwarazmita, Tsabita; Churiyah, Madziatul
Sains Manajemen: Jurnal Manajemen Unsera Vol. 10 No. 1 (2024): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v10i1.8511

Abstract

Women's leadership is an integral part of the movement towards gender equality and the growth of MSMEs. It also plays a pivotal role in the comprehensive digitalization of businesses. This study provides a comprehensive analysis of MSMEs, examining internal and external factors, including strengths, weaknesses, opportunities, and threats, to identify the best strategy for growth. Our approach considers women's leadership and a digital mindset while developing the Jamu Oeti Malang MSME business. Primary data was obtained from interviews with MSMEs and further analyzed this data using SWOT analysis. The findings suggest that an offensive-expansion strategy would be most appropriate. Jamu Oeti MSMEs should expand their market while emphasizing women's leadership in business, pursuing continuous innovation, and supporting and utilizing digitalization by encouraging a workforce committed to technology. To achieve this, Jamu Oeti MSMEs can strengthen women's leadership and digital mindset through training and development programs, adopting and integrating technology, establishing strategic collaborations, focusing on sustainable innovation, and utilizing data for future business strategies. Kepemimpinan perempuan merupakan bagian integral dari gerakan menuju kesetaraan gender dan pertumbuhan UMKM. Hal ini juga memainkan peran penting dalam digitalisasi bisnis yang komprehensif. Studi ini memberikan analisis komprehensif terhadap UMKM, mengkaji faktor internal dan eksternal, termasuk kekuatan, kelemahan, peluang, dan ancaman, untuk mengidentifikasi strategi pertumbuhan terbaik. Pendekatan kami mempertimbangkan kepemimpinan perempuan dan pola pikir digital dalam mengembangkan bisnis UMKM Jamu Oeti Malang. Data primer diperoleh dari wawancara kepada UMKM dan selanjutnya data tersebut dianalisis dengan menggunakan analisis SWOT. Temuan ini menunjukkan bahwa strategi ekspansi ofensif adalah yang paling tepat. UMKM Jamu Oeti harus memperluas pasarnya dengan tetap mengedepankan kepemimpinan perempuan dalam bisnis, mengupayakan inovasi berkelanjutan, serta mendukung dan memanfaatkan digitalisasi dengan mendorong tenaga kerja yang berkomitmen terhadap teknologi. Untuk mencapai hal tersebut, UMKM Jamu Oeti dapat memperkuat kepemimpinan perempuan dan pola pikir digital melalui program pelatihan dan pengembangan, adopsi dan integrasi teknologi, menjalin kolaborasi strategis, fokus pada inovasi berkelanjutan, dan pemanfaatan data untuk strategi bisnis masa depan.
Young Social Entrepreneurship: The KKN Program Leading them to be one? Khwarazmita, Tsabita; Sudiyono, Widhiyo
Journal of Career and Entrepreneurship Vol. 3 No. 1 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jce.v3i1.35301

Abstract

This study investigates the impact of community service programs (KKN) on management and business student’s career choices as social entrepreneurs. Social entrepreneurship emphasizes sustainability and solving social problems, requiring innovative and practical approaches. The research focuses on understanding how KKN experiences influence students’ decisions to pursue social entrepreneurship careers. The methodology is narrative-based, with interviews conducted to gather in-depth participant insights. Five students who participated in KKN were selected, and their stories were analyzed to identify common themes related to social entrepreneurship. Results reveal that KKN experiences impact students’ career choices by exposing them to real-world social issues and enabling them to apply academic knowledge in practical settings. The study finds that students develop strong motivations to pursue social entrepreneurship careers through KKN, driven by their desire to solve community problems and contribute positively to society. The narratives highlight critical themes of well-being and sustainability, showcasing the transformation effect of KKN on students’ career aspirations. In conclusion, the research underscores the importance of integrating social entrepreneurship into higher education curricula, mainly through community service programs, to foster future social entrepreneurs capable of addressing societal challenges effectively.
Empowering Female Leadership and Cultivating a Digital Mindset: Enhancing Indonesia's Jamu MSMEs through Strategic SWOT Analysis Khwarazmita, Tsabita; Churiyah, Madziatul
Sains Manajemen: Jurnal Manajemen Unsera Vol. 10 No. 1 (2024): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v10i1.8511

Abstract

Women's leadership is an integral part of the movement towards gender equality and the growth of MSMEs. It also plays a pivotal role in the comprehensive digitalization of businesses. This study provides a comprehensive analysis of MSMEs, examining internal and external factors, including strengths, weaknesses, opportunities, and threats, to identify the best strategy for growth. Our approach considers women's leadership and a digital mindset while developing the Jamu Oeti Malang MSME business. Primary data was obtained from interviews with MSMEs and further analyzed this data using SWOT analysis. The findings suggest that an offensive-expansion strategy would be most appropriate. Jamu Oeti MSMEs should expand their market while emphasizing women's leadership in business, pursuing continuous innovation, and supporting and utilizing digitalization by encouraging a workforce committed to technology. To achieve this, Jamu Oeti MSMEs can strengthen women's leadership and digital mindset through training and development programs, adopting and integrating technology, establishing strategic collaborations, focusing on sustainable innovation, and utilizing data for future business strategies. Kepemimpinan perempuan merupakan bagian integral dari gerakan menuju kesetaraan gender dan pertumbuhan UMKM. Hal ini juga memainkan peran penting dalam digitalisasi bisnis yang komprehensif. Studi ini memberikan analisis komprehensif terhadap UMKM, mengkaji faktor internal dan eksternal, termasuk kekuatan, kelemahan, peluang, dan ancaman, untuk mengidentifikasi strategi pertumbuhan terbaik. Pendekatan kami mempertimbangkan kepemimpinan perempuan dan pola pikir digital dalam mengembangkan bisnis UMKM Jamu Oeti Malang. Data primer diperoleh dari wawancara kepada UMKM dan selanjutnya data tersebut dianalisis dengan menggunakan analisis SWOT. Temuan ini menunjukkan bahwa strategi ekspansi ofensif adalah yang paling tepat. UMKM Jamu Oeti harus memperluas pasarnya dengan tetap mengedepankan kepemimpinan perempuan dalam bisnis, mengupayakan inovasi berkelanjutan, serta mendukung dan memanfaatkan digitalisasi dengan mendorong tenaga kerja yang berkomitmen terhadap teknologi. Untuk mencapai hal tersebut, UMKM Jamu Oeti dapat memperkuat kepemimpinan perempuan dan pola pikir digital melalui program pelatihan dan pengembangan, adopsi dan integrasi teknologi, menjalin kolaborasi strategis, fokus pada inovasi berkelanjutan, dan pemanfaatan data untuk strategi bisnis masa depan.
Co-Authors Madziatul Churiyah Sudiyono, Widhiyo