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All Journal SEEIJ (Social Economics and Ecology International Journal) Da'watuna: Journal of Communication and Islamic Broadcasting Da'watuna: Journal of Communication and Islamic Broadcasting
Patria, Laskarko
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Mediatisasi Politik dan Personal Branding Agus Harimurti Yudhoyono Melalui Media Sosial Instagram Patria, Laskarko
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.3404

Abstract

Agus Harimurti Yudhoyono (AHY) is the youngest candidate for president or vice president, it is necessary to maximize communication strategies through Instagram in gaining support from young voters. This study uses the Post-Positive Paradigm, with the basis of Agenda Setting theory, Personal Branding theory, Mediatization theory, as well as with a Qualitative-Descriptive research approach. Data Analysis Techniques using Framing Analysis (Zongdang Pan & Gerald M. Kosicki) and qualitative data analysis techniques developed by Miles & Huberman. Methods of data collection using observation, and documentation. Data obtained directly from AHY's Instagram accounts, and observations. AHY reported on his activities, social action activities, family, and political activities, in the form of photos and videos through Instagram @agusyudhoyono social media. In the framing of this research, Agus Harimurti Yudhoyono is a political figure who has national values, is firm, a fairly good young politician, a young leader who is admired by young people, has a nationalist spirit, and is a humanist figure. In Personal Branding, Agus Yudhoyono is known and admired by the younger generation as a young political figure, well-groomed, charismatic, handsome, and authoritative.
STORYTELLING AS A MARKETING COMMUNICATION STRATEGY FOR “PRIMADONA-FOOD” BEKASI Patria, Laskarko
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9318

Abstract

Storytelling strategies are increasingly being used in an effort to get the attention and prospects of customers. The technique of distributing brand content, using parameters such as broadcast time, interactivity, and the type of information it conveys. Effective digital campaigns require a high level of creativity and often involve developing a storyline around the brand. The owner of a micro business, a food product with the Primadona-food brand, which initially had few customers, then, in March 2018, I directed to use a storytelling strategy in marketing on social media. This strategy has proven to be successful in increasing the number of Primadona food consumers, to reach consumers and customers overseas. The development of creativity in digital strategies also serves to foster long-term relationships and loyalty to the Primadona-food Bekasi brand, consumers interact with the brand, the higher level of brand awareness. Consumer confidence can increase, if the story is relevant to consumers, offers concrete details, engaging video or audio, and promotes positive values. The value of digital storytelling as the main tool for communicating the experience of a brand is indeed very useful in marketing activities.
Mediatisasi Politik dan Personal Branding Agus Harimurti Yudhoyono Melalui Media Sosial Instagram Patria, Laskarko
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 3 No. 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.438

Abstract

Agus Harimurti Yudhoyono (AHY) is the youngest candidate for president or vice president, it is necessary to maximize communication strategies through Instagram in gaining support from young voters. This study uses the Post-Positive Paradigm, with the basis of Agenda Setting theory, Personal Branding theory, Mediatization theory, as well as with a Qualitative-Descriptive research approach. Data Analysis Techniques using Framing Analysis (Zongdang Pan & Gerald M. Kosicki) and qualitative data analysis techniques developed by Miles & Huberman. Methods of data collection using observation, and documentation. Data obtained directly from AHY's Instagram accounts, and observations. AHY reported on his activities, social action activities, family, and political activities, in the form of photos and videos through Instagram @agusyudhoyono social media. In the framing of this research, Agus Harimurti Yudhoyono is a political figure who has national values, is firm, a fairly good young politician, a young leader who is admired by young people, has a nationalist spirit, and is a humanist figure. In Personal Branding, Agus Yudhoyono is known and admired by the younger generation as a young political figure, well-groomed, charismatic, handsome, and authoritative.
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