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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) ProBisnis : Jurnal Manajemen
Situmorang, Soraya Agustina
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategic Leadership, Person-Job Fit, and Employee Satisfaction: Key Drivers of Organizational Performance at PT. STP: Situmorang, Soraya Agustina
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study investigated the impact of strategic leadership and person-job fit on employee satisfaction at PT. STP. Utilizing a quantitative-associative approach, the research employed probability sampling and a Likert scale to measure variables. The study demonstrates that strategic leadership has a profound and statistically significant positive effect on employee satisfaction, influenced by the congruence between employees' personal characteristics and job responsibilities. The results show that strategic leadership positively correlates with employee satisfaction, with a regression coefficient of 0.409 and a T-test value of 7.834. Additionally, the person-job fit variable exhibited significant correlations with employee satisfaction, with a regression coefficient of 0.709 and a T-test of 4.103. The study concludes that strategic leadership and person-job fit are crucial factors in enhancing employee satisfaction, ultimately contributing to organizational effectiveness.
Investigating the Influence of Emotional Intelligence and Organizational Commitment on Organizational Citizenship Behavior: An Examination of the Workforce at PT XYZ Situmorang, Soraya Agustina
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11859

Abstract

The research investigates the influence of emotional intelligence (EI) and organizational commitment (OC) on organizational citizenship behavior (OCB) within PT XYZ. OCB, which involves voluntary actions benefiting the organization, is increasingly recognized as essential for organizational success. Emotional intelligence, the ability to perceive and manage emotions, plays a crucial role in fostering these behaviors, while organizational commitment reflects the dedication and attachment employees feel towards their company. Using a cross-sectional design, data were collected from 100 employees via a structured questionnaire. Multiple linear regression analysis revealed that emotional intelligence and organizational commitment significantly and positively influence OCB. Specifically, employees with higher emotional intelligence and more substantial organizational commitment demonstrate greater engagement in discretionary behaviors that support organizational functioning. The study concludes that fostering emotional intelligence and organizational commitment within the workforce can significantly enhance OCB, contributing to improved organizational effectiveness. These findings suggest that organizations should prioritize emotional intelligence training and strengthen employee commitment to boost overall performance.
Assessing the Role of Digital Marketing, Content Strategy, and Customer Interaction in Driving Sales Volume in the Café Industry Situmorang, Soraya Agustina
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes the influence of digital marketing, content strategy, and customer interaction on sales volume within the café industry. Using a quantitative method and survey data from café businesses, the research evaluates how each variable contributes to overall sales performance. Results show that all three factors have a statistically significant impact, with customer interaction proving to be the most dominant. The coefficient of determination (R² = 0.672) indicates that a substantial portion of sales variation can be explained by the model. These findings underscore the importance of building a strong digital presence, delivering engaging content, and maintaining consistent interaction with customers. From a practical perspective, cafés are encouraged to optimize their digital efforts, especially via social media, to strengthen customer relationships and drive sales growth. This study also offers relevant insights for further exploration of digital strategies in the food and beverage industry
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