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All Journal ILMU KELAUTAN: Indonesian Journal of Marine Sciences Journal of Social Science Journal of Social Science
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Understand Of Customer Satisfaction And Purchasing Behavior: A Study At Mcdonald In Bandung Vincentius Leonardo kweeswara; Hadi Kusumah
Journal of Social Science Vol. 1 No. 4 (2020): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v1i4.52

Abstract

This research was created for understand customer purchasing behavior and customer satisfaction in McDonald. This research was focus in Bandung, West Java, Indonesia. Base on history of McDonald, Fast food outlets have started to develop in the 19th century. In the 20th century, fast food restaurant business began to spread to Europe, Africa, Australia and Asia such as Indonesia through franchising or franchise concept. However local business can make competitive market with McDonald. This research will help McDonald to evaluate they performance in market. With this research McDonald can know which area they need to improve and suggestion for McDonald to increase their sales. With this research McDonald can know which are make customer satisfaction and which area make customer dissatisfaction. This research takes six major factors that have impact with customer satisfaction. Those factors are price, quality, promotion, sales personnel or staff, display, and location. This research will use survey method to gain some information from customer. After collect some data and information. This research will use SPSS to process the data to know which hypotheses is accepted and rejected. Method using by this research in SPSS is ANOVA. ANOVA will give a significant point for every question to know the result can accept or reject. Result of this paper base on sic major factor are important. For the crucial factor are The most factor, which have biggest impact, are quality and promotion. Quality and promotion have the lower significant. All value in quality and promotion factor was accepted. It mean quality and promotion are the most influencing factors.
Karakteristik Parameter Fisika dan Kandungan Klorofil-a di Laut Jawa Hadi Kusumah
ILMU KELAUTAN: Indonesian Journal of Marine Sciences Vol 13, No 2 (2008): Jurnal Ilmu Kelautan
Publisher : Marine Science Department Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.776 KB) | DOI: 10.14710/ik.ijms.13.2.103-112

Abstract

Penelitian telah dilaksanakan di Laut Jawa antara perairan utara Jawa Tengah dan perairan selatan Kalimantan Tengah pada bulan November 2004 dengan menggunakan KR. Barunajaya VIII. Tujuan penelitian mempelajari parameter fisika dan kandungan khlorofil-a di Laut Jawa. Current meter ADCP telah digunakan untuk mengukur arus dan CTD91 1pls digunakan untukmengukur parameter massa air suhu, salinitas, transmisi cahaya dan khorofil-a. Hasil yang didapatkan bahwa suhu disepanjang pantai utara Jawa Tengah mempunyaisuhu lebih panas dibandingkan dengan suhu sebelah selatan Pulau Kalimantan dan suhu terendah diperoleh di tengah Laut Jawa karena adanya pengaruh dari masa air Laut Flores. Salinitas terendahdiperoleh dipantai utara Jawa Tengah dan sebelah selatan Pulau Kalimantan dibandingkandengan salinitas maksimum didapatkan di tengan Laut Jawa karena adanya pengaruh darimasa air Laut Flores. Transmisi cahaya disebelah pantai utara Jawa Tengah dan selatan Pulau Kalimantan lebih keruh karena adanya pengaruh daratan. Sebaliknya transmisi cahaya yang tinggi diperoleh di tengah Laut Jawa. Klorofil-a di perairan pantai utara dan dekat dasar Jawa Tengah dan sebelah selatan Pulau Kalimantan relatif lebih tinggi dibandingkan dengan di tengah laut dan bagian permukaan. Ada tiga koloni group yang nyata keterkaitan antara salinitas, suhu, transmisi cahaya, kedalaman dengan kandungan klorofil-a.Kata kunci: salinitas, klorofil-a, Laut Jawa
Understand Of Customer Satisfaction And Purchasing Behavior: A Study At Mcdonald In Bandung Vincentius Leonardo kweeswara; Hadi Kusumah
Journal of Social Science Vol. 1 No. 4 (2020): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.045 KB) | DOI: 10.46799/jss.v1i4.52

Abstract

This research was created for understand customer purchasing behavior and customer satisfaction in McDonald. This research was focus in Bandung, West Java, Indonesia. Base on history of McDonald, Fast food outlets have started to develop in the 19th century. In the 20th century, fast food restaurant business began to spread to Europe, Africa, Australia and Asia such as Indonesia through franchising or franchise concept. However local business can make competitive market with McDonald. This research will help McDonald to evaluate they performance in market. With this research McDonald can know which area they need to improve and suggestion for McDonald to increase their sales. With this research McDonald can know which are make customer satisfaction and which area make customer dissatisfaction. This research takes six major factors that have impact with customer satisfaction. Those factors are price, quality, promotion, sales personnel or staff, display, and location. This research will use survey method to gain some information from customer. After collect some data and information. This research will use SPSS to process the data to know which hypotheses is accepted and rejected. Method using by this research in SPSS is ANOVA. ANOVA will give a significant point for every question to know the result can accept or reject. Result of this paper base on sic major factor are important. For the crucial factor are The most factor, which have biggest impact, are quality and promotion. Quality and promotion have the lower significant. All value in quality and promotion factor was accepted. It mean quality and promotion are the most influencing factors.
Co-Authors Vincentius Leonardo kweeswara