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All Journal CogITo Smart Journal Jurnal Ekonomi Integra CCIT (Creative Communication and Innovative Technology) Journal E-JURNAL JUSITI : Jurnal Sistem Informasi dan Teknologi Informasi JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Journal of Law and Nation
fitriani, diana
STMIK Pontianak
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice

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Journal : CCIT (Creative Communication and Innovative Technology) Journal

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PENGARUH HEDONIC SHOPPING VALUE DAN STORE ATMOSPHERE TERHADAP IMPULSIVE BUYING PADA KONSUMEN CARREFOUR DI PONTIANAK Diana Fitriani
CCIT Journal Vol 11 No 1 (2018): CCIT JOURNAL
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.242 KB) | DOI: 10.33050/ccit.v11i1.556

Abstract

The main purpose of this research is to assess the effect of hedonic shopping value and store atmosphere to the impulsive buying of Carrefour consumen in Pontianak. Double analysis resgresion is the research method used with SPSS version 20.0. Ordinary least square analysis as valid assessment of research. Study research with descriptive analysis method applied. Hedonic shopping value (X1), store atmosphere (X2) is the independent variable, the dependent variabel that is impulsive buying (Y). Questioner as the instrument and research variabel consists of questioner using assessment method based on Silvera theory for independent variabel, otherwise the dependent variabel based on Rachmawati teory and likert scale as the assessment used. The population based on Disdukcapil data is 653.611,the number of respondents accepted is 100 people and accidental sampling as the sampling technique. Based on the partial research, then it is gained 31,92% for store atmosphere variabel (X2) to impulsive buying, otherwise hedonic shopping value (X1) is1,90%. The simultaneous research gained is 59,2% for hedonic shopping value variabel (X1) and store atmosphere (X2) effect positively. The result shows that store atmosphere at Carrefour Pontianak effect consumers in shopping his effect consumers in shopping his money more than hedonic shopping value
PENGARUH GENDER TERHADAP KEPUTUSAN PEMBELIAN PRODUK ONLINE (STUDI KASUS TERHADAP MASYARAKAT PONTIANAK) Diana Fitriani
CCIT Journal Vol 12 No 1 (2019): CCIT JOURNAL
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.558 KB) | DOI: 10.33050/ccit.v12i1.605

Abstract

The aim of this research is to figure out the effect of gender to the online shopping product decision on Pontianak society. Two or more ways analysis of variance know as ANOVA 2, the technique analysis used which manual simultaneously interaction factor, interview, observation and questionnaire are the technique of data collection implemented. Non probability sampling technique with purposive random sampling method with 100 respondents. The result show that there are 50% both the female and male respondents, 45% respondents age range 23-27, 35% last education as bachelor, 38% as private staff and 54% monthly income range 3.000.000., - 4.999.000. The result above indicate hat in this research the adult buyers characteristics, work with fixed income have tendency in shopping products offered online since of the feminine feeling and more sensitive when looking at online media
Co-Authors Eka Aulia Novianti Ida Budhiati