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All Journal VIVID Journal of Language and Literature Linguistika Kultura: Jurnal Linguistik Sastra Berdimensi Cultural Studies LingoLitera: Journal of Linguistics, Literature, and Culture
Ayendi, Ayendi
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Languange, Linguistic, Communication & Media

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The Analysis of Metaphors of Modality in The Book Into the Magic Shop: A Neurosurgeon Quest to Discover the Mysteries of the Brain and the Secrets of the Hearts by James R Doty, MD ‘Adzra, Haniifatul; Ayendi, Ayendi
Vivid: Journal of Language and Literature Vol. 13 No. 1 (2024)
Publisher : English Department, Faculty of Humanities, Andalas University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/vj.13.1.61-69.2024

Abstract

The metaphor of modality is a language variation in the expression ofmodality. Analyzing the metaphor of modality is important to see thedegree of certainty of utterances in communication. The theory by M.A.KHalliday (1994), specifically the metaphor of modality, was applied to seethe use of the metaphor of modality in the autobiography book. This studyaimed to find the types and values of the metaphor of modality used by thewriter in the book. The method of this study was a descriptive qualitativemethod. The data collected were labeled based on the mental processelements and mood elements in the box. This research found that thereare 110 data containing metaphors of modality found in the book IntoThe Magic Shop. All of the data is categorized into types and values ofmetaphors of modality. The types are probability with 56 (50.91%) data,usuality 2 (1.82%) data, the type of obligation has 38 (34.55%) data, andlastly, inclination with 14 (12.73%) data. Then, the value of metaphor ofmodality found which are high with 51 (46.36%) data, median value with41 (32.27%) data, and low value with 18 (16.36%) data. The most occurredtype found in the book is the probability type of metaphor of modality, andfollowed with the most dominant value of metaphor of modality is highvalue of metaphor of modality.
The Study of Noun Phrase Structure of English Names for Menus in Selected Restaurants and Cafes in Padang Chinese Town, Indonesia Cindy, Jessica; Marnita, Rina; Ayendi, Ayendi
Linguistika Kultura Vol 11 No 1 (2022)
Publisher : English Study Program, Faculty of Humanities, Universitas Andalas, Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jlk.11.1.33-45.2022

Abstract

This paper discusses the phrase structure construction of English in the names of foods and drinks on the list of menus sold by some modern restaurants and cafes. The phrase structure analysis is based on Burton's (2013) and Collins's (2000) theories. The function of the head in structure and types of phrases are determined by applying the deletion technique. The research data were collected from lists of menus used in nine Restaurants and cafes in Pondok, a Chinese Town of Padang City. There are 209 food and drink names in the form of noun phrases. The NPs can be categorized into 31 types, ranging from simple to complex constructions. The most common type is Noun + Noun and Adjective + Noun. The NPs are used more for food names than that for drinks'. It is probably due to the wider variety of cooking styles and food ingredients than drinks. A wide variety of NPs used for the menus' names in the observed restaurants indicates the owners' sufficient knowledge of the English language.
A Multimodal Discourse Analysis of Women’s Representation on Instagram: A Case Study of Chiara Ferragni Ahmad , Fakhri; Ayendi, Ayendi
LingoLitera Vol. 2 No. 2 (2026): In Progress
Publisher : Program Studi Sastra Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/lingolitera.v2.i2.2026.99-106

Abstract

This research aims to analyze the construction of women’s identity through the multimodal representation in Chiara Ferragni’s Instagram post with the Multimodal Discourse Analysis approach by Kress & van Leeuwen (2006), together with supporting theories including Abidin's (2017) strategy of authenticity in influencer culture, Manovich's (2016) digital aesthetic, and Bourdieu's (1984) cultural capital. The data in the form of photos and captions were analyzed based on the visual aspect, including the composition, gaze, pose, lighting, color, filter, and the textual aspect, such as the caption, hashtags, mentions, and emojis. The findings of the study indicate that Ferragni’s identity was formed by the multifaceted multimodal strategy, where the visual elements typically highlight glamour, social status, and cultural legitimacy. Meanwhile, the caption is an element of textual reinforcement of the meaning via anchorage and appraisal metafunctions. The researcher establishes that the women's representation, specifically Chiara Ferragni, on Instagram was constructed by a planned multimodal construction, which displays women as modern figures with glamorous, authentic, and influential in digital culture.
Co-Authors Ahmad , Fakhri Cindy, Jessica Marnita, Rina ‘Adzra, Haniifatul