Cahyanti, Mega Mirasa
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FAKTOR-FAKTOR YANG MEMPENGARUHI PERKEMBANGAN USAHA KECIL SEKTOR INDUSTRI PENGOLAHAN DI KOTA MALANG Cahyanti, Mega Mirasa; Anjaningrum, Widiya Dewi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 11 No 2 (2017): Jurnal Ilmiah Bisnis Dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v11i2.50

Abstract

This study aims to determine the factors that influence the development of the small business manufacturing sector in Malang town. This research is a kind of field research, where the primary quantitative data through questionnaire was taken directly from small businesses. The sampling technique that was used is purposive sampling, where the sample was selected based on the consideration which the sample could provide some informations that are suitable with the needs of the research. Based on the Slovin formula, a predetermine number of samples that taken was 89 small businesses. Based on the result taken by data processing and factor analysis using SPSS 23, shows that the factors which influence the development of small business manufacturing sector are the quality of human resources, production systems, financial management systems, marketing strategies, the partnership system, the quality of infrastructure and regulation. In this case, the factor which has the higest significant effect is partnership system. Finally, improving the partnership system on small business should be developed not only with suppliers, but also with the government, large business, financial institutions and business centers. Therefore, these small business could be thrive.
MENINGKATKAN NIAT BERKUNJUNG PADA GENERASI MUDA MELALUI CITRA DESTINASI DAN DAYA TARIK KAMPUNG WISATA Cahyanti, Mega Mirasa; Anjaningrum, Widiya Dewi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 11 No 2 (2017): Jurnal Ilmiah Bisnis Dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v11i2.58

Abstract

This study aims to determine the effects of destination image and tourism attractiveness variables on intention of young generation to visit a rural tourism destination such as “Kampung Wisata Tridi”. This research is a kind of causal research, where the primary quantitative data through questionnaire was taken directly from a tourists in tourism destination and also them who included as young generation. To fulfill the criteria of sample that needed on this research, the sampling technique was used is purposive sampling, by the consideration that sampling choosen is vary between 17-33 years old, and willing to fill the questionnaire. Based on the target that researcher have, a predetermine number of samples that taken was 50 respondents. Based on the result taken by data processing using SPSS 23, shows that the variable which effect significantly the intention to visit a tourism destination are destination image and tourism attractiveness. In other hand, variable which effect most significantly was tourism attractiveness compare with destination image.