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STUDI KOMPARATIF: PENERAPAN PROGRAM DESTINATION MANAGEMENT ORGANIZATION (DMO) KEMENTERIAN PARIWISATA PADA DESTINASI WISATA KOTA TUA JAKARTA Bhudiharty, Susy
Jurnal Industri Parawisata Vol 3 No 1 (2020): Jurnal Industri Pariwisata JULY 2020
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v3i1.42

Abstract

Kota Tua Jakarta merupakan cikal bakal kota Jakarta saat ini dan merupakan salah satu cagar budaya yang merupakan kawasan heritage yang memiliki nilai tinggi. Metodologi penelitian menggunakan analisa deskriptif kulatitatif dan komparatif yang membandingkan penerapan tugas DMO dan Kota Tua Jakarta sebelum dan sesudah Program DMO. Hasilnya ada perubahan positif dari program Destination Management Organization yang diterapkan di Kota Tua Jakarta yaitu tata kelola Wisata Kota Tua Jakarta semakin baik dibandingkan tahun sebelumnya, namun terdapat juga beberapa kendala dalam penerapan Program Destination Management Organization namun fasilitator DMO Kota Tua Jakarta belum maksimal dalam merangkul semua stakeholder karena belum maksimal sosialisasi tentang Program DMO. Destinasi wisata Kota Tua Jakarta yang memiliki potensi yang sangat tinggi, seharusnya fasilitator DMO Kota Tua Jakarta dan Stakeholder dapat bekerjasama dalam menerapkan Program DMO dan mensosialisasikan Program DMO kepada seluruh stakeholder.
THE PERCEPTION OF TOURIST ELDERLY VISIT TO ANCOL Ratnasari, Kania; Bhudiharty, Susy
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.399 KB) | DOI: 10.21009/JRMSI.008.2.01

Abstract

This study aims to find out the profile of elderly tourists who come to visit Ancol Beach, find out how important attributes / facilities Ancol Coast needed by elderly tourists, knowing the performance of the attributes / facilities provided by the Ancol and know how the perception of elderly tourists in a visit to the Beach Ancol. The method used for this research is the method of Importance Performance Analysis (IPA) by using Cartesian diagram. Data collection techniques obtained through interviews and questionnaires distributed for elderly visitors as many as 40 people. Data processing using the calculation of the average importance and performance, the calculation of the level of conformity followed by the making of Cartesian diagram.Results of the calculation of the level of interests and performance of visitors Ancol Coast by using the level of conformity that indicates a mismatch between expectations with the reality of respondents. Thus, the existing attributes have not been able to give satisfaction to the visitors of Ancol Beach. From the side of Cartesian diagram, there are 11 attributes that enter into Quadrant I and there are 2 attributes that enter into Quadrant II, whereas there is not one attribute that enter into Quadrant III and IV. The ideal attributes are in quadrant II for attributes of fresh coastal air climate and café / resto availability.