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All Journal Jurnal Litbang Kota Pekalongan AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Maulana, M. Reza
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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PROTOTIPE E-PARKIR UNTUK MENDUKUNG PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) KOTA PEKALONGAN Susanto, Eko Budi; Binabar, Sattriedi Wahyu; Maulana, M. Reza
JURNAL LITBANG KOTA PEKALONGAN Vol 13 (2017)
Publisher : BAPPEDA Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.798 KB)

Abstract

Ada beberapa jenis pajak daerah sesuai dengan Undang-Undang nomor 28 tahun 2009, salah satunya adalah pajak parkir yang merupakan salah satu jenis pajak daerah dari pajak kota / kabupaten. Untuk mengoptimalkan dan meningkatkan pendapatan asli daerah (PAD) diperlukan pengelolaan pajak parkir yang profesional dan transparan. Pengelolaan pajak parkir masih memiliki beberapa kendala, antara lain: kurangnya pengawasan di lapangan, adanya orang yang tidak bertanggung jawab yang memanfaatkan pengabaian tersebut untuk menuai keuntungan, pendapatan parkir tidak sepenuhnya diberikan kepada pemkot. Salah satu solusi untuk mengatasi kebocoran dalam pengelolaan dana pajak parkir adalah dengan menerapkan parkir elektronik atau E-Parki, sehingga proses pengawasan segala hal yang berkaitan dengan parkir dapat dilakukan dengan baik, dan berdampak pada peningkatan pendapatan asli daerah dari sektor pajak parkir.
ANALISIS STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM DESA TEGALREJO, KABUPATEN PROBOLINGGO Taufikurrahman, Taufikurrahman; Dian Rahmatika, Ajeng; Maulana, M. Reza; Cendrawati, Vinda; Kusuma Wardani, Renata Dian; Ayu Rahmawati, Diya
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 02 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i02.605

Abstract

This research activity focuses on branding and Digital Marketing of MSMEs in Tegalrejo Village, Probolinggo. Tegalrejo Village, located in Probolinggo, is a village that has various types of MSMEs. This study uses a qualitative descriptive method, namely research that aims to provide an overview of the processes and results of MSMEs in Tegalrejo Village in product branding. Data collection techniques were obtained from direct observation and literature study. Digital Marketing for MSMEs serves as a communication link between sellers and consumers. Proper utilization can be used as a marketing medium for MSMEs. Digital Marketing provides more benefits for MSMEs because of the broad market reach they get. Apart from Digital Marketing, there is branding for MSMEs that needs attention. Branding can identify the goods or services of a business so as to differentiate it from its competitors. Logo design becomes a business identity. Logo visualization doesn't have to match the product. But still have to be able to describe the product. The logo design must also be suitable, that is, it can be applied to all needs. This study aims to determine the effect of digital marketing and product branding on MSMEs in Tegalrejo Village. The results of this study indicate that SMEs have made progress in marketing their products
ANALISIS STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM DESA TEGALREJO, KABUPATEN PROBOLINGGO Taufikurrahman, Taufikurrahman; Dian Rahmatika, Ajeng; Maulana, M. Reza; Cendrawati, Vinda; Kusuma Wardani, Renata Dian; Ayu Rahmawati, Diya
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 02 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i02.605

Abstract

This research activity focuses on branding and Digital Marketing of MSMEs in Tegalrejo Village, Probolinggo. Tegalrejo Village, located in Probolinggo, is a village that has various types of MSMEs. This study uses a qualitative descriptive method, namely research that aims to provide an overview of the processes and results of MSMEs in Tegalrejo Village in product branding. Data collection techniques were obtained from direct observation and literature study. Digital Marketing for MSMEs serves as a communication link between sellers and consumers. Proper utilization can be used as a marketing medium for MSMEs. Digital Marketing provides more benefits for MSMEs because of the broad market reach they get. Apart from Digital Marketing, there is branding for MSMEs that needs attention. Branding can identify the goods or services of a business so as to differentiate it from its competitors. Logo design becomes a business identity. Logo visualization doesn't have to match the product. But still have to be able to describe the product. The logo design must also be suitable, that is, it can be applied to all needs. This study aims to determine the effect of digital marketing and product branding on MSMEs in Tegalrejo Village. The results of this study indicate that SMEs have made progress in marketing their products
Co-Authors Ayu Rahmawati, Diya Cendrawati, Vinda Dian Rahmatika, Ajeng Kusuma Wardani, Renata Dian Sattriedi Wahyu Binabar Susanto, Eko Budi Taufikurrahman Taufikurrahman