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All Journal Inovasi: Jurnal Diklat Keagamaan KIC
Hanifah, Alif
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS SISWA MATERI PEMBELAHAN SEL MENGGUNAKAN DISCOVERY LEARNING BERBASIS LKS DIVERGEN DI SMAN 14 SURABAYA Hanifah, Alif
Inovasi: Jurnal Diklat Keagamaan Vol 12 No 2 (2018): Inovasi: Jurnal Diklat Keagamaan
Publisher : Balai Diklat Keagamaan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52048/inovasi.v12i2.61

Abstract

Action Research This class aims to improve students’ criticalthinking on cell division material through Discovery Learningmodel based on Divergen LKS. The study was conducted 2 cyclesin October 2017. Data in the form of teacher action, studentlearning outcomes in the form of cognitive ability and criticalthinking skills of students. Indicator of the success of studentlearning increasing the value of learning outcomes with studentcompleteness of 95 %The result of research shows that the implementation ofDiscovery Learning model based on LKS di verging on thesubject of cell division carried out according to the learningstep and teacher guidance, can improve student learning resultthat is cognitive ability and critical thinking skill of studentsexperience improvement after learning, that is average of 70study result in cycle I and 82 in cycle 2. Classical completeness52,5 % after cycle I and 95 % after cycle II. Increased criticalthinking of students by 0.78 high category
Analysis of Marketing Strategy in Increasing the Sales of MSME Products of Ikat Mulya Woven Fabric Bandar Lor Kediri Hanifah, Alif; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/291dzt80

Abstract

Research Objectives: This study aims to identify and analyze marketing strategies in increasing sales in MSMEs of Ikat Mulya Woven Fabric Bandar Lor Kediri. Design/Method/Approach: Using descriptive qualitative research methods, data collected through interviews, observation and analysis of documents related to the research. The source of this data comes from the marketing strategy process, while the object of the research is the MSMEs of Ikat Mulya Woven Fabric Bandar Lor Kediri. Research Findings: The findings in this study reveal the effectiveness of the marketing strategy owned by MSMEs in increasing sales of Mulya Ikat Woven Fabric products. Theoretical/Originality contribution: The contribution of this research lies in the disclosure of a combination of digital and conventional marketing strategies for MSMEs in the creative industry sector. Practitioner/Policy Implications: The results of this study provide guidance for MSME actors to utilize a combination of digital marketing strategies such as Instagram Ads and conventional strategies such as word of mouth to increase sales. Research limitations: The study was limited to the analysis of a single MSME in a specific geographical location and used a qualitative approach that did not allow for extensive generalization of results.
Co-Authors Dian Kusumaningtyas, Dian