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Slamet, Afi Rahmat
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Pengaruh Motivasi Berwirausaha, Faktor Lingkungan Dan Mental Terhadap Minat Berwirausaha Mahasiswa (Studi Pada Mahasiswa UNISMA Angkatan 2020) Amalia, Annisa Luthfi; Salim, Muhammad Agus; Slamet, Afi Rahmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of entrepreneurial motivation, environmental and mental factors on students' entrepreneurial interest. The population in this study were students at the Islamic University of Malang Class of 2020 who had taken entrepreneurship courses. This research uses a quantitative type of research, with a sampling method using a purposive sampling technique which is used based on certain criteria using a questionnaire distributed to 96 respondents. With the results of the multiple linear regression test, entrepreneurial motivation and environmental factors have a positive effect on students' interest in entrepreneurship, while mental health has a negative effect on students' interest in entrepreneurship. Based on the results of hypothesis testing, it is known that simultaneously entrepreneurial motivation, environmental and mental factors have a significant influence on students' entrepreneurial interest, partially entrepreneurial motivation, environmental and mental factors have a significant influence on students' entrepreneurial interest. Entrepreneurial motivation, environmental and mental factors contributed 71.5% to students' entrepreneurial interest. Keywords: Entrepreneurial Motivation, Environmental Factors, and Mentality
Pengaruh Price, Wom (Word Of Mouth) Dan Brand Trust Terhadap Keputusan Pembelian Tiket Bus Juragan 99 (Studi Pada Penumpang Bus Juragan 99 Rute Malang-Jakarta) Arifin, Khoirul; Widarko, Agus; Slamet, Afi Rahmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research uses quantitative methods or also called explanatory research. The population used probability sampling techniques. The sample used was purposive sampling and used the Slovin measurement technique with a sample size of 99. The data source used was primary data obtained by distributing questionnaires to responden. The data analysis method used is multiple linier regression analysis. The research results show that simultaneously or partially, the variable price, word of mouth and brand trust have a significant effect on purchasing decisions. Keywords: Price, Word Of Mouth And Brand Trust, Purchasing Decisions.