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All Journal Journal of English Teaching and Applied Linguistics (JETAL) Indonesia Berdaya Jurnal Kewarganegaraan Jurnal Edulanguage: Jurnal Pendidikan Bahasa
Pangaribuan, Marnala
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of English Teaching and Applied Linguistics (JETAL)

 1 
AN ANALYSIS OF ENTAILMENT FOUND ON COSMETIC AND FAS FOOD ADVERTISEMENT Pangaribuan, Marnala
JETAL: Journal of English Teaching & Applied Linguistic Vol 4 No 1 (2022): September
Publisher : English Education Department at FKIP Nommensen University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jetal.v4i1.785

Abstract

ABSTRACT: This research intended to find out the types of entailment found on advertisement of cosmetic and fast food. In conducting this research, the research use qualitative method with content analysis because the data were collected from document, in form of words and the explanation of the result. The researcher used note taking as instrument of this research in order to get the valid data. The findings showed that there are two types of entailment that used in cosmetic and fast food advertisement, those are: one-way entailment which occurs 10 times and two-way entailment which occurs 6 times. The dominant type of entailment on advertisement was one-way entailment with 10 times or 62.5%.
Co-Authors Christina Natalina Saragi Fenty Debora Napitupulu Kammer Tuahman Sipayung Lastri Wahyuni Manurung Maděra, Martin Manurung, Anggun Rezeki Nurhayati Sitorus Pakpahan, Carolina Siahaan, Desta Gloria Simanjuntak, Maria A.